Impact of deceptive marketing by telecom companies on customer loyalty and customer satisfaction

dc.contributor.author	Chaudhry Ahsan Riaz, 01-221132-010
dc.date.accessioned	2017-07-14T06:44:04Z
dc.date.available	2017-07-14T06:44:04Z
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/123456789/2573
dc.description	Supervised by Mr. Shehryar Khan	en_US
dc.description.abstract	This study is conducted to focus on the impact of deceptive marketing by telecom companies on customer loyalty and customer satisfaction. Two variables which are customer satisfaction and customer loyalty are found to be affected by the deceptive marketing. The sample size was 300. The questionnaires were revolved among mobile phones users of Islamabad and Rawalpindi. The questionnaires consisted of 22 constructs in total. Twelve constructs of deceptive marketing which satisfied all the dimensions, six constructs of customers’ satisfaction and four constructs of customers’ loyalty and Likert Scale of point 1-5, 1 as strongly agree and 5 as strongly disagree.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 4550
dc.subject	Management Sciences	en_US
dc.title	Impact of deceptive marketing by telecom companies on customer loyalty and customer satisfaction	en_US
dc.type	Thesis	en_US