Abstract:
This study is conducted to focus on the impact of deceptive marketing by telecom companies on customer loyalty and customer satisfaction. Two variables which are customer satisfaction and customer loyalty are found to be affected by the deceptive marketing. The sample size was 300. The questionnaires were revolved among mobile phones users of Islamabad and Rawalpindi. The questionnaires consisted of 22 constructs in total. Twelve constructs of deceptive marketing which satisfied all the dimensions, six constructs of customers’ satisfaction and four constructs of customers’ loyalty and Likert Scale of point 1-5, 1 as strongly agree and 5 as strongly disagree.
