Branding Sufism : A pakistani Perspective

dc.contributor.author	Sundas Zahara, 01-122132-043
dc.date.accessioned	2017-07-14T06:33:01Z
dc.date.available	2017-07-14T06:33:01Z
dc.date.issued	2015
dc.identifier.uri	http://hdl.handle.net/123456789/2567
dc.description	Supervised by Mr. Kashir Asghar	en_US
dc.description.abstract	The idea of country, nation and destination branding have as of late risen in branding literature. In any case they have turn out to be sensibly predominant, because of the ideas of separating and creating of identities for countries and destinations to give competition to each other. The exploration first offers a depiction of the terms branding, country branding, nation or destination branding. The extensive effort has been made to study Branding Pakistan in context of Sufism. Anholts hexagon has been utilized as model to check the shrines to be branded as spiritual places alongside enhancing the brand picture of Pakistan.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 4557
dc.subject	Management Sciences	en_US
dc.title	Branding Sufism : A pakistani Perspective	en_US
dc.type	Thesis	en_US