Abstract:
The idea of country, nation and destination branding have as of late risen in branding
literature. In any case they have turn out to be sensibly predominant, because of the
ideas of separating and creating of identities for countries and destinations to give
competition to each other. The exploration first offers a depiction of the terms
branding, country branding, nation or destination branding. The extensive effort has
been made to study Branding Pakistan in context of Sufism. Anholts hexagon has
been utilized as model to check the shrines to be branded as spiritual places alongside
enhancing the brand picture of Pakistan.
