Abstract:
This descriptive study was done to investigate the impact of early supplier
involvement in new product development process. In order to study numerous
pharmaceutical companies at a time located in the region of Rawalpindi and Islamabad in
this cross sectional type of research, quantitative research methodology was used for data
collection with the help of adopted structured questionnaire. Moreover, to evaluate this
complex phenomenon and then present a clear picture of it, the collected data was
analysed with the help of SPSS software having various statistical tools and techniques to
derive Mean, Standard deviation, correlation and ANOVA for the purpose to test the
hypothesis and fulfil the research objectives. In this research thesis, results showed that
taking the technological expertise from suppliers in early supplier involvement showing
improved performance of new product development process. Likewise, research revealed
that new technological identification by suppliers in early supplier involvement showed
enhanced performance of new product development process. This study gave the
evidence that the support of suppliers in development of product specification showing
superior performance in new product development process and support in
value/engineering analysis by suppliers has positive impact on new product development
process. In the light of findings and analysis of data, it reveals that there is positive
impact of early supplier involvement in new product development process.
