Communication Strategies to eradicate the Issues of Polio from KPK

Abstract

Polio is a highly infectious disease can cause irreversible paralysis and death. Today, this disease affects mostly children living in some of the world’s poorest and most marginalized communities such as such as Pakistan is one of them. But we are closer than ever to a world where they will ever again be paralyzed any child or dying from this disease. At this moment a unique, international group of scientists private and government and social partners such as partners who participate in the process to eradicate polio is the Ministry of Health Services and coordination that leads to the Federal EPI Cell Phones (FEC) and the expanded program of immunization (EPI) by providing the best services in their interest the nation to eradicate polio as soon as possible, and study research project has been conducted in all parts through official and international global health units include the World Health Organization WHO, UNICEF, the Bill Gates foundation and the foundation Rotary Pakistan who are trying to overcome the polio cases misleading current at the time present. The implementation of operational activities by the World Health Organization, where were improvised contact through UNICEF strategies. And it refers to the study of the project mainly cover missed vaccination against polio under the age of 5 years compulsion of polio as it also emphasizes the children who have become victims once and a danger to other children. The main focus of this project is planning this kind of integrated marketing communications strategies that will help to improvise to eradicate polio from Pakistan's main theme that we have chosen this research project is to eliminate these factors of our nation that illuminate some of the issues of security concerns, political reasons, and demand, and repeated campaigns without outputs, and misconceptions about vaccines and religious misconceptions such as a sick child, newborn, family planning and other security concerns include the involvement of Taliban violence in the remote areas of Pakistan militant attacks. The primary purpose of this study was the entire project for the implementation and design of this type of communication strategies which will conclude in all the provinces of Pakistan and includes internal and external communication, and the activities of mobilization and awareness for the social sector public health units such as the National Institute of NIH Health and Science's. The project study was conducted to analyze the current issues situational through open group discussions and interviews conducted in the result together to emphasize to achieve the eradication of polio and the support of the elimination strategy and plan the end of the game, and a new strategy for the elimination of the global polio initiative (Global Initiative) to achieve and sustain elimination by 2018. The plan was developed in consultation with a series of workshops WIW immunization World week, seminars and various other technical and government experts and partners, funders and stakeholders and received the unanimous support of the executive branch of WHO, UNICEF and Rotary basis Council in January 2015 to achieve their target in eliminating polio problems from the Pakistan and across the world wide successfully.