Buying behavior at Islamabad restaurants : in the light of servicescape theory

dc.contributor.author	Areeba Altaf, 01-221122-006
dc.date.accessioned	2017-07-14T05:58:00Z
dc.date.available	2017-07-14T05:58:00Z
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/123456789/2555
dc.description	Supervised by Mr. Kashif	en_US
dc.description.abstract	The concept of servicescape is not an old one, but probably one that was previously being ignored by marketers. Specially, talking about the servicescape of eating place, it was overlooked in the past. This research is an effort to unfold the unique aspects of servicescape in eating places of Islamabad’s, and how it compels consumers to buy from there.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 4573
dc.subject	Management Sciences	en_US
dc.title	Buying behavior at Islamabad restaurants : in the light of servicescape theory	en_US
dc.type	Thesis	en_US