Falsa Salsa

dc.contributor.author	Abdul Azeem, 01-122132-001
dc.date.accessioned	2017-07-14T05:56:21Z
dc.date.available	2017-07-14T05:56:21Z
dc.date.issued	2015
dc.identifier.uri	http://hdl.handle.net/123456789/2554
dc.description	Supervised by Mr. Ahmed Tirmzi	en_US
dc.description.abstract	This report contains the business Plan to export the underutilized fruit Falsa as an exotic fruit in the untapped market by capitalizing on its numerous benefits in the food, medicine and cosmetics market. Agriculture is the strength of Pakistan and as the country is undergoing economic crisis, it is of utmost importance that new innovative products be developed and promoted to fill in the gap. This perishable fruit can be exported by adding value, processing and packaging and strong marketing campaign. Through co-branding the fruit concentrate can be introduced in existing markets of the three targeted areas.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 4574
dc.subject	Management Sciences	en_US
dc.title	Falsa Salsa	en_US
dc.type	Thesis	en_US