Abstract:
This report contains the business Plan to export the underutilized fruit Falsa as an exotic
fruit in the untapped market by capitalizing on its numerous benefits in the food, medicine and cosmetics market.
Agriculture is the strength of Pakistan and as the country is undergoing economic crisis,
it is of utmost importance that new innovative products be developed and promoted to
fill in the gap.
This perishable fruit can be exported by adding value, processing and packaging and
strong marketing campaign. Through co-branding the fruit concentrate can be
introduced in existing markets of the three targeted areas.
