Abstract:
Keeping in mind the problems of the researcher’s native area-rural area of Jalalpur
Pirwala, Multan, the topic of the research paper was selected. Aim was to explore a
farming model suitable for the farmers of the subject area which could generate
employments locally along with enhancing income of the farmers. After literature review
research questions were made to achieve the aim. Qualitative exploratory research work
was carried out by utilizing analytic induction data analysis technique. Both primary and
secondary data was collected and analyzed. For empirical data 15 interviews were done
from experts and farmers. Resultantly a farming model consisting of crop farming, cattle
farming and biogas plant is recommended which is expected to achieve the aim. The
farming model is expected to generate employment in the area along with enhancing
income of farmers manifold. It can also be implemented outside research area in similar
conditions.
