Abstract:
In today’s era the social media marketing practices and traditional selling ways
have become the most essential tools to influence consumer purchase intention, for the
organizations. Social media marketing and traditional selling, proposes greater and higher
opportunities to different businesses in order to get more successful, and compete
competitors in global market. All the marketing activities carried by social media and
traditional selling allow organizations to influence directly to the consumer purchase
intention. The current study aims to determine which of the component would have the
greater impact on consumer purchase intention. Telecom sector has been selected to
conduct the research. The result of the study depicts that we can’t completely negate the
importance of traditional selling, since marketing has its basis in it. But now it’s the time
of social media marketing. The companies as well as the customer prefer social media
marketing tools more as compared to the traditional marketing. The small effort has been
conducted which supported the literature of the current research. In the end the
conclusion and the recommendation for the future are suggested.
