The Impact of green marketing on consumer buying behaviour

dc.contributor.author	Muhammad Suliman Habib Kayani, 01-221132-041
dc.date.accessioned	2017-07-14T04:20:46Z
dc.date.available	2017-07-14T04:20:46Z
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/123456789/2519
dc.description	Supervised by Mr. Shehryar Khan	en_US
dc.description.abstract	This study focuses on the significance of green marketing impact on consumer buying behavior. Four variables which are perception, understanding, preference and trust are found to be vital in forming consumer buying behavior. The sample size for this research was 80 respondents; data was collected in Bahria University of Islamabad where the respondents were both students and faculty. Data was collected through survey method, Questionnaire was developed which contained 17 questions and likert scale of point 1-5, 1 being strongly disagree and 5 being strongly agree. The results of this study were positive and were also positively contrast with the previous studies.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 4612
dc.subject	Management Sciences	en_US
dc.title	The Impact of green marketing on consumer buying behaviour	en_US
dc.type	Thesis	en_US