Consumer buying behavior leading to brand emergence : A study of chinese mobile phone Industry in Pakistan

Abstract

The study discusses the consumer buying behaviour of Chinese mobile phone in Pakistan. What are the reasons that why Chinese mobile phone industry is very successful in Pakistan. And the factors that affect consumers while selecting mobile phone. A sample of 500 people was taken. And the respondents were the university students, general public and shopkeepers of Rawalpindi and Islamabad. For this study the exploration approach has been the inductive way because there was no secondary data available related to Chinese industry in Pakistan.So I did quantitative research in my dissertation to find the accurate results of Chinese mobile phone industry in Pakistan that how much this industry is successful in Pakistan and how much not. What they need to be improve. And it is clear from the analysis that Chinese mobile customer prefer low price mobile phones with all features and Chinese mobiles are very famous in female respondents as compared to male respondents. And it is also clear from the analysis that people get information about mobile phones from family as compared to other source and after analysing the results that people those are using Chinese mobile phones they are highly satisfied and 76% were in the favour that they wi+9ll again buy the same brand and only 24% seems dissatisfied and they will never give preference to the same brand.