Study of Impulsive buying behavior in relation to role of family joint decisions

Abstract

This research investigates about the impulse buying behavior in the Pakistani retail industry. The results are limited to Rawalpindi and Islamabad and investigate multiple aspects of impulse purchasing and how family decisions and joint purchases affect impulse purchase in Pakistan retail environment. The influence of physical and social attributes effect buying decisions. The Qualitative method is used in the study to appreciate the respondents view rather than imposing the perceived information. The study is exploratory and the respondents have the choice of open-ended questions. The research consists of the impact of Consumer behavior, social and physical attributes, influence of family decisions and joint purchases on impulse buying in Pakistani retail industry. The results were in harmony with existing research and a direct correlation between ambiance and impulse buying was exhibited.