Abstract:
This project paper is intended to explore the reasons behind the failure of successful transformation of Pakistani products into brands over the period of time. It begins with exploration of the evolution of market place and gradually explains each step of evolution right from the concept of trade to marketplace through the history of mankind. In the second steps this project explain the technological revolution i.e. post industrial revolution and its impact on the market place. Further this project proceeds with highlighting the changes that cyber revolution in form of web 2.0 has brought in the arena of market place. After giving a complete picture of history and current modifications in market place this paper explains the marketing tactics that are currently in practice and to give a more detail insight this paper further compares marketing tactics used by retailers of western world with the retailers of Pakistan.
In the next step this project gives detail of Pakistani retailer’s sector demographics and defines the main reasons responsible for failure of successful transformation of Pakistani products into brands over the period of time.
In the last portion this project proposes a solution to the main problem (failure of successful transformation of Pakistani products into brands over the period of time) in form of a Marketing agency which will act as one stop shop for retailers and small business owners.
