Abstract:
Today we live in a very dynamic era influenced by technology and rapid innovations. By the start of this century we are experiencing the change in business processes, and even new business models were created to facilitate the customer in the market. The more the customers are linked to product the more attractive the offerings are generated for them. Companies are moving with the customer’s; they termed it as being customer centric as they respond against the needs of the customers. However the consumer patterns are also changing with respect to the change in trends in the market. With the changing relationship between buyers and sellers the need definition has transformed.
