Abstract:
On daily basis we can read countless stories concerning frauds, bribery, safety, human rights and philanthropy. These all issues fall under the rubric of Corporate Social Responsibility (CSR). These facets has been defined as “Corporate activity and its impact on different social groups” (Sethi 1995,p. 18). Despite potential impact of CSR, little is known about how it impacts on Supply Chain. More specifically, we as a society are unaware of how CSR activities might affect the upstream and downstream of supply chain in terms of organizations ultimate objective of profitability.
In developed nations ethical considerations, consumer criticism on CSR in the Supply Chain processes are taken very seriously note which are harmful to corporate profitability and market share. However, in developing nations like Pakistan the infusion of supply chain accountability into CSR only increases the complexity. However, companies may find it difficult to anticipate future CSR issues in their supply chains and integrate supply chain CSR standards into normal operations to ensure organizational objectives. Various researches has established that the general perspectives of supply chain CSR that are applied across industries are different (Carter, 2004; Carter and Jennings, 2002a, b, 2004), as organizations have unique supply chains and subsequent distinct supply chain CSR issues.
This research has added new insights value and importance of adoptingCSR in Supply Chain for businesses in Pakistan. The research was limited to the private sector of the twin cities of “Rawalpindi and Islamabad” of Pakistan. Therefore, this may limit the generalize ability of the research results. Islamabad being the capital of Pakistan and Rawalpindi being adjacent to the capital of Pakistan fall under the ambit of advance cities, thereby such independent and dependent variables were selected which can be pursued and tested with the input of executives, managers and employees of the organization, in order to have perceptual filters that affect the implementation of CSR in Supply Chain relationship in Pakistan’s context.
