Abstract:
Purpose – This research study aims to identify the most substantial barriers to implementing sustainability in SNGPL. Design/methodology/approach – The Technique used in project for identifying barriers is purposive sampling and 8 interview to select participants based on their knowledge and experience for deeper insights rather than statistical representations. The barriers were determined based on the interview of managers and employees who participated as respondents Findings – This study has identified 9 categories of barriers, encompassing 32 sub-barriers. Among these obstacles, the sub-barrier of a lack of middle- and lower-level managers and employee resistance has emerged as the top-priority barrier requiring immediate attention and resolution. meanwhile technology and strategic management have a relatively weaker impact on sustainability implementation Practical implications – These findings provide valuable guidelines for top managers in this sector to consider as they systematically address sustainability implementation problems to improve performance and competitive advantage. The study offers theoretical and managerial implication for production and operation process. Resolving the driving barriers may help organizations for integration of sustainability in the organization supply chain
