Improving Brand Visibility and Sales of Koreawalay Korean Cuisine in the Federal Capital Using Digitals Tools

Abstract

The growth of technology has really changed how people behave as consumers and how businesses market themselves in the food industry. This project looks at how digital marketing can help Koreawalay Korean Cuisine in Islamabad, Pakistan be more visible and sell more. Digital marketing includes things like media working with influencers, online ads creating content and engaging with customers with people into Korean culture and food platforms like Instagram, TikTok, Facebook and YouTube are great ways to attract and engage customers. Visual content, reviews and chatting with customers are all important. The project uses numbers and data to understand how digital marketing, customer engagement, brand awareness and buying behavior are all connected. The goal is to give food businesses tips on how to improve their online presence. By doing this businesses can build relationships with customers and grow sustainably in Pakistan’s competitive digital market. The digital marketing includes media marketing, influencer collaborations, online advertising, content creation and customer engagement the online platforms used are Instagram, TikTok, Facebook and YouTube.