Abstract:
The objective of this research is to analyze the effect of Relational, Technological and Communication Diversity on SCR with mediating role of CCRM in Pakistan introduced by MNCs. The present paper first looks at the consequences of this diversity in a supply chain perspective and then accounts for amplifying exposure to cyber-attack. This study is developed with a quantitative design, using cross-sectional survey as MNC managers have responded to standardized Likert scale questionnaire. The relationships were tested with PLS-SEM to investigatethedata.TheresultsindicatethatCCRMhasahighlypositiveimpactonSCR,andthe pathcoefficientis0.701(p<0.001),whichconfirmsthatCCRMisapowerfulfactorforresilience identification. In addition, Technological Diversity was established as the most significant predictor for CCRM while Relational and Communication Diversity could predict CCRM too. CCRM emerged as a mediator, for transforming varied inputs into resilience.This research adds to the literature by combining Resource- Based View (RBV) and Dynamic Capabilities Theory (DCT) and offers empirical verification on the role of CCRM for developing resilient supply chains. Practical implications are drawn for MNCs to establish CCRM methodology and cross- level integration practices to improve resilience against cyber disruptions.
