The study is about the effect of advertising intensity on the sales volume, particularly, in fast food industry. The objective of the study was to analyze the impact of advertisement on sales volume by examining the deep ...

Nowadays, with the fast growing technologies and strategies the business environment has become so complex. It has become very difficult for the marketers to make place in the fast growing markets. So in order to survive ...

Tourism these days has become a very serious & important industry around the globe. People are becoming more & more health & environment conscious &are fun oriented as well. For this purpose a study has been conducted. ...

The Holy Quran forcefully prohibits 'riba‘. The prohibition covers all kinds of interest on money borrowed or lent, by banks, other corporate bodies or individuals. That is why government of Pakistan promulgated interest-free ...

The research study is being done on “Effect of Supply chain uncertainty and risk on logistic capability of firms of China Pakistan Economic Corridor (CPEC)”. This topic is selected because the world had been badly affected ...

With the initiation of social media in the recent years, the conventional and classical forms of media came acrosskey challenges. As a result print and broadcast media have faced reduction in audience. In today’s world the ...

This paper studies the effects of change in dividend policy and its impact on the shareholder’s wealth of different companies working under the oil and gas sector in Pakistan. A sample of nine companies were selected for ...

Youth plays a very important role in the success of companies. In today’s competitive environment most of the companies and cellular companies as well are mainly targeting the youth age group through their advertisements ...

Pakistan’s banking sector spread is oscillating for the last five years touch high & low in the history. The study on the determinants of Net Interest Income in commercial bank of Pakistan (2007-2011) using meticulous set ...

The basic purpose of this project is to identify and assess the financial risks faced by OGDCL in the oil sector. To study their impact on the performance and profitability of OGDCL and the losses faced by the company if ...