To measure the impact of CSR on the company’s financial position seems to be a great challenge. Nowadays the companies’ investment in Corporate Social Responsibility activities have grown significantly, and it has become ...

This examination is about the impacts of social media on making brand image. World has become a global village and socializing has gone to a milestone. As Pakistan is a creating nation so it’s confronting an immerging ...

Culture had a great influence on Brand marketing strategy. The dynamic change had occurred due to change in the behavior of consumer’s, their perception, attitude and values and their beliefs towards cultural norms in the ...

The research paper under review offers a broad theoretical skeletonas to what extent privatization initiativesinfluence the economic performance of Pakistan.The conceptual model has been developed with utmost diligence ...

The age of digital media, has enabled marketers to reach beyond the horizon in the achievement of their marketing goals. New platforms enabling ease in communication with the customers have opened doors for the marketers ...

We are coming with an idea of food truck in which we will be offering hygienic, quality and convenient products on a reasonable rates. Nature of offering is a much more kind of fast food. Target audience will be low income ...

Over the period of time, technological change has led us to new ways of expression. Social media platforms have been the latest trends. People across the globe whether young or old, have been inclining towards this advanced ...

The present study focuses primarily on finding the relation of the social media and its effect on consumer trust, perceived value and perceived risk. The study has been conducted on a local company called Daraz.pk. The ...

Work- life balance and employee engagement are regarded as factors that have a great potential to facilitate growth. The study aimed to establish the relationship between work-life balance and employee engagement in the ...

All inclusive, the business environment has turned out to be exceptionally focused as advertisers forcefully endeavor to teach a particular and alluring discernment about their brands in the psyches of clients. Keeping in ...