MBA (BUIC): Recent submissions

  • Internationalization of Pakistani Clothing Brands : Opportunities and Challenges faced for going Global 
    Peter Habib, 01-120122-062 (Bahria University Islamabad Campus, 2015)
    This study focuses on the challenges and strategies for Pakistani clothing brands in the process of internationalization. Particularly it focuses on perceived challenges from resource-based view. In order to describe the ...
  • Effect of Emotional Intelligence on the Retention of Employees in Universities of Islamabad 
    Nayyer Sultana, 01-222141-012 (Bahria University Islamabad Campus, 2015)
    The topic of the research thesis is “ Emotional Intelligence effects on retention of employees in universities of Islamabad”. This is an analytical study, which measures the retention rate of employees with respect to ...
  • Impact of Service Quality on Customer Satisfaction in Hotel Industry of Pakistan 
    Muhammad Ammar Riaz, 01-122141-015 (Bahria University Islamabad Campus, 2016)
    The hotel industry in Pakistan is in the growth stage whereas domestic tourists have the tendency to move across the country more often. With increase local tourists, hotel managements are striving to sustain growing ...
  • The Impact of Green HR Practices on Organizational Commitment in Telecom sector of Pakistan 
    Saba Jogezai, 01-122141-020 (Bahria University Islamabad Campus, 2016)
    The purpose of this study is to spread awareness about the “green human resource practices” and to investigate the impact of “green human resource practices” on the employee commitment. Firms that adopt the “green human ...
  • Financial Performance of Textile Industry and its Contribution in Economy of Pakistan 
    Arslan Khaliq Maan, 01-120111-005 (Bahria University Islamabad Campus, 2015)
    Textile industry are considered for Pakistan as a backbone of country. Its industrial segment organizes 8.6% of country’s GDP. This textile sector underwrite 58% of country’s entire exports. Distant from existence the ...
  • Business Plan for the Expansion of Mama Mia Coffee and Hot Chocolate 
    Hammad Amjad, 01-221142-050; Jahanzaib, 01-221142-052; Syed Sikandar Ali, 01-221142-029 (Bahria University Islamabad Campus, 2015)
    Food business is always been a success. It is something which attracts people if you provide tasty food. Mama Mia is one of the leading Pakistani based café which is situated in Westrige Rawalpindi currently operating and ...
  • Adding a Product to a Service Based Company 
    Amina Durrani, 01-221142-005; Zahid Hameed Marwat, 01-221142-039; Muhammad Zubair, 01-221142-046 (Bahria University Islamabad Campus, 2015)
    This project aims to assess the market demand for and viability of producing and selling solar powered power banks for smartphones in Islamabad. Since such a product has not yet been observed in the Islamabad marketplace, ...
  • Web Based Table Reservation Solution for Rawalpindi/Islamabad Restaurants 
    Alishibah Tahir, 01-122142-006; Rabia Mehmood, 01-122142-048; Muhammad Waqar Ali, 01-222142-013 (Bahria University Islamabad Campus, 2016)
    The evolution of restaurant industry from simply providing meal facility to an aggrandize combination of service related features can be traced back to past few decades. These features put accent on the satisfaction and ...
  • Redesigning the Social Media Strategies for Wi-Tribe 
    Shoaib Mustafa, 01-120122-076; Muhammad Arslan Kaleem, 01-120131-031 (Bahria University Islamabad Campus, 2016)
    Social media advertising includes the utilization of online social media tools, for instance, Face book, Twitter, and YouTube to get consumers in creative ways. Given the inexorably vast quantities of shoppers utilizing ...
  • Arbitrage Pricing Model in Relation to Macro-Economic Variables in Same Industry 
    Faisal Mehmood, 01-221132-051 (Bahria University Islamabad Campus, 2016)
    Purpose:The purpose of this thesis is to determine how macroeconomic variable influence stock returns in arbitrage pricing model for companies operating in same industries and to check behavior these macroeconomic variable ...
  • To Study the Effects of Employer Branding on Employee Satisfaction 
    Sehrish Amin, 01-221121-032 (Bahria University Islamabad Campus, 2016)
    Employee branding is the strategy that organizations uses in order to appeal their existing and potential employees. In simpler words employee branding explains why an employer’s organization is unique, appealing and the ...
  • The Impact of Transformational Leadership Style Organizational Commitment of Employees in Private Banking Sector of Rawalpindi and Islamabad 
    Javeria Raza, 01-122132-022 (Bahria University Islamabad Campus, 2015)
    The present study was designed to study the impact of transformational leadership style on organizational commitment in employees of private banks of Rawalpindi and Islamabad. The sample of the study constituted of 60 ...
  • The Impact of Cash Holding and External Financing on Investment- Cash Flow Sensitivity 
    Saifullah Khan, 01-120122-068 (Bahria University Islamabad Campus, 2015)
    The purpose of this study to empirically examine the relationship between investment- cash flow sensitivity and financial constraints of firms in emerging market. , and contributing through an appropriate clarification for ...
  • Impact of Internet Banking on Customer Satisfaction in Islamabad 
    Ahmed Raza Mir, 01-222151-003 (Bahria University Islamabad Campus, 2016)
    The purpose of this study to find the internet banking service dimensions that will have impact on customer satisfaction in Islamabad. The study makes use of mainly quantitative research approach.A sample of one hundred ...
  • HRM and Firm Performance 
    Abrar Hasham, 01-222142-034 (Bahria University Islamabad Campus, 2016)
    Small and medium enterprises are considered as a great source of economic growth and development of the country. However, in Pakistan the development of these SMEs is very slow because they lack indelivering good ...
  • Impact on Profitability of Bank Islami after Merger with KASB Bank 
    Umer Bin Saeed, 01-221152-044 (Bahria University Islamabad Campus, 2016)
    During the last decade, a consolidation process of the Pakistan banking industry has been under way. Today, in the presence of highly competitive business environment well known banking industry market concentration has ...
  • Impact of Training and Incentives on Employee Performance in Public University Islamabad 
    Ezza Jamil, 01-120132-009 (Bahria University Islamabad Campus, 2016)
    The following research paper is going to deal with the impacts of incentives and training on the overall performance of the employee in public universities of Islamabad. In this thesis,an effort has been made by the ...
  • Digitization & Employer Branding : A Case Analysis of Fauji Fertilizer Bin Qasim Ltd 
    Kanwal Javed, 01-221152-026 (Bahria University Islamabad Campus, 2016)
    Problem: Due to the shortage of competent and committed individuals, companies are striving hard to attract and retain resources compatible with their culture. Employer Brand Communication which is widely used internationally ...
  • Impact of Creative Advertisement on Product Perceived Quality 
    Nahel Tahir Mansoor Gilan, 01-122151-007 (Bahria University Islamabad Campus, 2016)
    This research study investigate the facts about the emerging competitive word, where the dynamic business competition has led the marketing management to develop most rigorous work environment .In the current scenario, ...
  • Conceptualizing Firms' Sustainability Strategy through Green Logistics 
    Muhammad Fawad Afraz, 01-120132-019 (Bahria University Islamabad Campus, 2016)
    The role of logistics has, over the last decade, evolved into a significant determinant in the operations of businesses. This study dealswith green logistics, especially about the environmental sustainability in the ...

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