MBA (BUIC): Recent submissions

  • Impact of TV Advertising on Packaged milk consumption (Olpers vs. Milkpak) 
    Tahira Iftikhar; M. Talha Anwar; Umer Saleem; Umair Azam Khan (Bahria University Islamabad Campus, 2010)
    year 2006 milk industry is growing by 20%. Problem Statement To investigate the influence of TV advertisement on the sales volume of two packaged milk brands. Objectives of the study The objectives of this study are ...
  • The Impact of Celebrity Endorsement in Television Ads in Making Brand Choice 
    HASAN IFTIKHAR (Bahria University Islamabad Campus, 2010)
    Celebrities all over the world hold key importance, a vital image and very influential acts. Advertisers consider celebrities as a very powerful tool to persuade consumers, as it touches more emotional aspects rather than ...
  • Analysis of consumer attitude towards branded and un-branded milk. A comparison of Nestle with loose milk 
    Zubaria Aurangzeb (Bahria University Islamabad Campus, 2010)
    The research work that has been carried out is analysis of packaged and loose milk. Pakistan is the fifth largest milk producer in the world. Most of the milk produced (approximately 70 %) in the country is consumed at ...
  • Analyzing impact of Exchange rate Volatility on Pakistani Balance of Payments: Policy Perspective 
    Squadron Leader Rao Saad Ali (Bahria University Islamabad Campus, 2010)
    Balance of payment of a country and its currency exchange rate with respect to other countries are interrelated. Studies so far have tested this relationship in many ways. This study focuses on real exchange rate. We have ...
  • Developing Mobile Applications in Pakistan 
    FAIZA MAHMOOD (Bahria University Islamabad Campus, 2010)
    Pakistan. It was undertaken by Miss Faiza Mahmood and was supervised by Mr.Ali Kamal for the degree requirement of MBA and it consists of about 70 pages. This thesis begins by reviewing the definition of mobile applications ...
  • Relationship Between Stock Market Returns And Inflation 
    Waqas Saleem (Bahria University Islamabad Campus, 2010)
    One of the most important ways for corporations to raise their capital is from Stock Market. A Company establish new portfolio or expand its existing business may borrow money from financial institutions or either may float ...
  • Marketing strategies used by real estate industry in times of recession with context to The Centaurus 
    Ahmad Umer Khan; M. Umer; Mustahsin Qamar (Bahria University Islamabad Campus, 2010)
    Pakistan like the global economy has been undergoing severe recession. The impact of recession is magnified due to other problems such as terrorism, political unrest, law and order situation as well as severe electricity ...
  • "Business Plan of Gold Mine Jewellers" 
    Usman Zafar; Sikandir Kamal; Abid Hussain; Ali Arsalan (Bahria University Islamabad Campus, 2010)
    This research project is to increase the sales of Gold Mine Jewellers many folds in next five years. The buying pattern of customers is changing due to change in Fashion and other economical reasons. Gold Mine Jewellers ...
  • The Study of Marketing Strategies to Be Adopted By Top Hotels of Islamabad and Rawalpindi during Recession 
    Nadine Mughal; Ayesha Ikram; Saira Batool (Bahria University Islamabad Campus, 2010)
    The Pakistan hotel industry like other countries’ hotel industry has been suffering for the last few years from low revenue and profitability issues. Recession’s contribution behind this decline of hotel industry in Pakistan ...
  • "Impact Of Information Technology On The Working Behaviors Of Young Entreprenurers" 
    Imran Rafiq; Tahir Mahmood; Ibrar Ahmed; Faizan Ali (Bahria University Islamabad Campus, 2010)
    ABSTRACT This is a descriptive quantitative and hypothesis testing study conducted on the working behaviors of young entrepreneurs. The study focused on behavior of young entrepreneurs by showing the impact of information ...
  • "Comparison of The Credit Policies of The year 1997-2001 And 2002-2009, By The State Bank of Pakistan And Its Impact on The Performance of Banking Sector And The Economy." 
    Anam Butt (Bahria University Islamabad Campus, 2010)
    In this research study an attempt has been made to analyze the impact of the credit control policy by the State Bank of Pakistan during the year 1997 to 2001 and year 2002 to 2009, on the performance of the banking industry ...
  • Impact Of Service Quality On Customer Retention 
    Mohammad Shahid (Bahria University Islamabad Campus, 2010)
    Although important concepts and steps for service quality have been identified and might be many papers have been examined the relationship between service quality and customer retention in theirs own way. But this paper ...
  • "Effective Services Result in Customer Satisfaction and Customer Loyalty" 
    Zainab Ayaz (Bahria University Islamabad Campus, 2010)
    Satisfaction and loyalty with respect to product’s customers are the key drivers behind any products success. In our quest to prove this point we have conducted a project research on PTCL’s product – ‘Smart TV’. Smart TV ...
  • Lacoste: Brand Segmentation & Promotion Strategy Relaunch in Pakistani Market 
    Muhammad Harris; Amaan Tareen (Bahria University Islamabad Campus, 2009)
    Recently, Pakistani market has been viewed as an emerging market, which has attracted entry of new global brands along with local companies in a big way. Keeping in view that Pakistani market is brand conscious, these ...
  • CEO compensation The Influence Of foreign And Institutional Investors 
    Syed Qamar Abbas (Bahria University Islamabad Campus, 2010)
    The mandatory thesis on “Ceo Compensation” has been very beneficial to have practical exposure of how things really go in the market. Being a student this exposure provided me the best practical understanding of market. I ...
  • A Study of Customer Satisfaction Of Domestic Consumers Towards Air Blue 
    Ahmed Raza Khan (Bahria University Islamabad Campus, 2010)
    A Study Of Customer Satisfaction Of Domestic Consumers Towards Air Blue is a research oriented work, in which research work is carried out to examine How Air Blue is posing threat to all airlines including PIA in the ...
  • Determination Of Lucky Cement And DG Cement Stock Valuation 
    Muhammad Zeeshan Saleem; Fawaz Yazdani Dar (Bahria University Islamabad Campus, 2009)
    1.1. Project Background and Overview It is very important before starting a Project to know about the Industry and its factors which have direct and indirect influence on firms, because these indicators will help in this ...
  • Performance Evaluation at Bank Alfalah 
    Wafa Tariq; Maryia Munir; Numra Awan (Bahria University Islamabad Campus, 2010)
    The research report examines the affect of 180 degree evaluation on the work satisfaction of employees. 180 degree is the process by which employees are evaluated by only one person, usually his direct supervisor or manager. ...
  • Effects Of Employee Training And Development At Hashoo foundition 
    Javaid Akbar; Azeem Haider; Ejaz Khan; Shakeela Ajmal (Bahria University Islamabad Campus, 2010)
    ABSTRACT This descriptive research is conducted on Hashoo Foundation, intended to explore the concept of how training and development affects employee motivation, turnover and their job involvement. Among 80 employees ...
  • Sales And Marketing Strategy Analysis At IBM 
    Muhammad Awais Qureshi; Majid khan; Osama Izhar (Bahria University Islamabad Campus, 2010)
    Under the best of situations, marketing can be a daunting task. Competitive pressures are significant and in many cases this means that you have to do more with less. But in every economic slowdown there are always companies ...

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