Department of Business Studies (BUIC): Recent submissions

  • Assessing Youth's Buying Behaviour Towards Casual Footwear (A Case Study Of Bata Pakistan) 
    Waseem Khan (Bahria University Islamabad Campus, 2010)
    Introduction and Importance of Study Consumer buying behavior has multiple and different study perceptions and plays a vital role as an interdisciplinary science. The understanding of consumer behavior, in this context, ...
  • Online Banking - WEB Analysis Of MCB And Citibank 
    Mubasher Ahmed Khan; Muhammad Abdur Rauf; Ali Raza; Azka Mustafa (Bahria University Islamabad Campus, 2010)
    This project aims to know that what kind of online banking services (web services) banks are offering in order to retain existing customers as well as to increase their customer base. MCB and Citibank were selected to ...
  • The potential Use Of Experiential Cause Related Marketing In Pakistan Case Study : Coke Studio 
    Muhammad Ibrahim Khan; Abdul Basit (Bahria University Islamabad Campus, 2010)
    Experiential marketing is defined as a marketing tool to develop links between consumers and brands, links which always remain in the mind of people and that always leads to increase revenue and brand loyalty (Tom, 2009:8). ...
  • Industry Analysis & Outlook Of Textile Sector In Pakistan 
    Ammar Aslam; M. Kamran Sabir (Bahria University Islamabad Campus, 2010)
    Textile industry is the backbone of Pakistan's economy as the total share of textile sector in the Pakistan’s economy along with its contribution in foreign exchange, exports, employment, investment and value added makes ...
  • Analysis Of Performance Management System At UNDP Pakistan 
    Seemab Rashid; Samia Javed; Soban Bin Zafar (Bahria University Islamabad Campus, 2010)
    The objective of this research was to study and analyze the Performance Management System and its implications at UNDP. This research was aimed to identify the level of understanding employees have regarding the Performance ...
  • Factors Affecting The Selection Of Cellular Service Among Youngesters (AGE GROUP 18-26) 
    Hasnain Abdullah; Siddique Ahmed; Zahid Rashool Kahttak; Khurram Jhanzed (Bahria University Islamabad Campus, 2010)
    Chapter 1 1.1 Introduction Paktel is the one that launched cellular technology in Pakistan and also introduced mobile telephony in Pakistan. Paktel has done a lot and has come a long way in terms of the way Pakistanis ...
  • Effect Of Autocratic Leadership On Employee's Attitude, A Comparison Between Government And Private Sector 
    Yasir Khan; Syed M. Junaid Mumtaz; Umair Masood Janjua; Syed Nayer Abbas Jaffri (Bahria University Islamabad Campus, 2010)
    In an extension of research on the leadership styles having impact on the employee’s attitude, the present research scrutinized the effect of autocratic leadership approach on the attitude of the employees directly effecting ...
  • Impact Of Financial Sector Reforms On Economic Development Of Pakistan" A Case Study Of Banking Reforms 
    Waqar Ahmed (Bahria University Islamabad Campus, 2010)
    Pakistani banks indulge in catering the needs of government, public sector organization and serving only some big businesses. Fewer lending to small and medium enterprises was given before the reforms. Medium enterprises ...
  • "Analyze The Factors That Can Form A Principal Component For The Unique Selling Prepositions Of Colgate Toothpaste" 
    Muhammad Nadeem Sheikh; Muhammad Bilal Saeed; Muhammad Mohsin Hassan; Syed Hamid Hussain Naqvi (Bahria University Islamabad Campus, 2010)
    Toothpaste is the ever growing segments of the oral hygiene market. New advancements in technology have resulted to initiate a variety of new innovative products. Pakistan toothpaste market is growing rapidly due to the ...
  • "Factors Affecting Training And Development In Banking Sector" 
    Muhammad Asud Mukhtar (Bahria University Islamabad Campus, 2010)
    1.1 Background This research thesis is based on an investigation of different factors in context of training and development on Bank Al Habib Ltd Islamabad branch. The researcher aims to highlight those factors which play ...
  • "An Explorative Study Of The Growth Opportunities For Wi-Tribe" 
    Minah Malik; Madeeha Ahsan (Bahria University Islamabad Campus, 2010)
    The broadband market of Pakistan, boasts an above average broadband penetration rate. There are around five to six closely competing broadband companies, with PTCL being the market leader. Broadband growth has come about ...
  • "Re-Vamping Islamabad Club" 
    Sana Zareen; Saba Gohar (Bahria University Islamabad Campus, 2011)
    In developing countries like Pakistan where a larger segment of society has a limited amount of disposable income, people tend to prefer spending their leisure time on activities which do not require much of spending. However, ...
  • "To Study the Impact of Structural Adjustment Programmes on Developing Economies - A Case of Pakistan" 
    Aruba Khan (Bahria University Islamabad Campus, 2010)
    BACKGROUND OF THE RESEARCH: Structural Adjustment Programmes are considered as the set of economic policies that move a country towards market based development. Specifically the policies focus on the external and internal ...
  • Influence Of U-Fone Brand Advertising On Consumer Buying Behavior 
    Shaheryar Saeed; Sana Ibrar; Ayesha Khalid (Bahria University Islamabad Campus, 2011)
    This research used Ufone brand advertising to examine its effect on consumer buying behavior. We conducted our research on Ufone TV advertising in order to examine the level of public demand and its response to the brand ...
  • "An explorative study: Low Growth of Mutual funds at UBLFM" 
    Mohsin Javed; Sharjeel Ahmed; Sharjeel Ahmed; Yasir Mir (Bahria University Islamabad Campus, 2010)
    The main purpose of this project is to identify the reasons of low investment in UBL mutual funds by retailers and individuals specifically in “United stock Advantage Fund” or USF. One of the key objectives was to study ...
  • Impact of TV Advertising on Packaged milk consumption (Olpers vs. Milkpak) 
    Tahira Iftikhar; M. Talha Anwar; Umer Saleem; Umair Azam Khan (Bahria University Islamabad Campus, 2010)
    year 2006 milk industry is growing by 20%. Problem Statement To investigate the influence of TV advertisement on the sales volume of two packaged milk brands. Objectives of the study The objectives of this study are ...
  • The Impact of Celebrity Endorsement in Television Ads in Making Brand Choice 
    HASAN IFTIKHAR (Bahria University Islamabad Campus, 2010)
    Celebrities all over the world hold key importance, a vital image and very influential acts. Advertisers consider celebrities as a very powerful tool to persuade consumers, as it touches more emotional aspects rather than ...
  • Analysis of consumer attitude towards branded and un-branded milk. A comparison of Nestle with loose milk 
    Zubaria Aurangzeb (Bahria University Islamabad Campus, 2010)
    The research work that has been carried out is analysis of packaged and loose milk. Pakistan is the fifth largest milk producer in the world. Most of the milk produced (approximately 70 %) in the country is consumed at ...
  • Analyzing impact of Exchange rate Volatility on Pakistani Balance of Payments: Policy Perspective 
    Squadron Leader Rao Saad Ali (Bahria University Islamabad Campus, 2010)
    Balance of payment of a country and its currency exchange rate with respect to other countries are interrelated. Studies so far have tested this relationship in many ways. This study focuses on real exchange rate. We have ...
  • Developing Mobile Applications in Pakistan 
    FAIZA MAHMOOD (Bahria University Islamabad Campus, 2010)
    Pakistan. It was undertaken by Miss Faiza Mahmood and was supervised by Mr.Ali Kamal for the degree requirement of MBA and it consists of about 70 pages. This thesis begins by reviewing the definition of mobile applications ...

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