Department of Business Studies (BUIC): Recent submissions

Now showing items 3501-3520 of 3999

The Talking Companies

Aisha Tahir; Sabah Nawaz; Amber Liaquat; Maryam Sohail (Bahria University Islamabad Campus, 2010)

The heading of this particular project is ‘The Talking Companies: Discovering the Marketing, Services, and Branding of Telecomm Operators”. Other than providing basic knowledge regarding the background of Telecomm industry ...
Effects of IMC on Organization Marketing plan

Malik Taimour Hassan (Bahria University Islamabad Campus, 2009)

There have been significant developments in the marketing communications due to often changes in trends of businesses. Integrated Marketing Communication was introduced in late 1992 and it provided many opportunities to ...
Informative Recruitment in relation to Zong's Employee Performance

Saba Sardar; Muhammad Usman (Bahria University Islamabad Campus, 2010)

The purpose of the present study is to explore informative recruitment process at Zong CMPAK that makes the candidates better equipped and better informed to understand the nature of their job and to be prepared for ...
Customer Satisfaction Of Telenor Versus Zong Among University Students

Ammara Mujtaba; Shama Jabeen, 01-221091-061 (Bahria University Islamabad Campus, 2010)

Customer satisfaction has always been an important concept for various successful organizations. Every company always tries to satisfy its customers for business growth and to get customer loyalty. The telecom industry of ...
Comparative Analysis of Performance Appraisals Practices on the Motivation of Employees in Bank Alfalah, Allied Bank and Habib Bank

Kaleem Riaz, 01-221091-054 (Bahria University Islamabad Campus, 2010)

This paper focuses on the impact of performance appraisals Practices on the motivation of employees in the banking sector of Pakistan in particular. In our current study we have taken seven independent variables that are ...
Appraisal Of Risk Management In The Insurance Sector Of Pakistan: A Case Of Selected Insurance Companies

Fahad Mahmood (Bahria University Islamabad Campus, 2010)

This paper focuses on the impact of performance appraisals Practices on the motivation of employees in the banking sector of Pakistan in particular. In our current study we have taken seven independent variables that are ...
Auditing Of The Marketing Strategies Adopted By Nestle To Promote Its Milk Product Line In Pakistan

Faizan Ali Zia; Maryam Choudhary; Nelum Shehzade (Bahria University Islamabad Campus, 2010)

Packaged milk industry is a fast growing industry in Pakistan. Nestlé, presently is losing share at the hands of competitors and is engaged in differentiation and value-pricing strategies. Stiff competition from local ...
The Effect Of Employee Empowerment On Customer Satisfaction At HSBC

Erum Abeer Janjua (Bahria University Islamabad Campus, 2010)

Employee empowerment has become a very central matter to organizations generating services. The incompetence of the management to control the service encounter makes the employees answerable for the quality of service ...
The Identification of Factors Causing Stress Which Effect Employees' Performance at PTCL (

Fariha Ashraf; Fatima Ikram; Zenab Shahid (Bahria University Islamabad Campus, 2010)

1.1 Background In today’s dynamic business world employees are faced with more uncertain conditions than before and these conditions lead to stress among employees. Stress can affect the task performed by the employees ...
Analysis of relationship between leadership style and operational efficiency of an organization: A case study of Fazal steel

Nadia Sajid; Omer Farooq; Muhammad Adil; Maryam Javed (Bahria University Islamabad Campus, 2010)

This project analyzes the leadership style at Fazal steel mills (which is one of the leading mills around because of its quality and general credibility) and the way an organization evolves, makes decisions, and adapts to ...
Financial Statement Analysis Of Standard Chartered Bank & The Forecasted Statement Of The Bank For The Next 5 Years

Adil Nouman; Muhammad Arslan Ali; Wadood-ur-Rehman; Sayed Muhammad Ali (Bahria University Islamabad Campus, 2010)

The research is regarding to show the performance of SCBPL and also the Factors that might contribute in the declining the profitability of Standard Chartered Bank Pakistan Limited. SCBPL is a foreign bank working in this ...
The factors which globally and particularly in Pakistan that hinder the progress of Islamic banking

Waseem Abbasi; Muhammad Adnan Ali; Syed Obaid Gilani (Bahria University Islamabad Campus, 2010)

The study conducted on Islamic banking was aimed to review briefly the progress in developing Islamic banking and discuss the prospects and challenges. This paper articulates the case for Islamic baking in a very comprehensive ...
Role Of Training Methods And Motivation Used In Internal Marketing Of Banking Industries

Kausar Hayat (Bahria University Islamabad Campus, 2010)

Customer service is the most important aspects in this competitive environment for any organization and the strategy of internal marketing influences is more crucial, any organization operates in any business it is important ...
Effect Of Exchange Rate, Rate Of Inflation, Fiscal Deficit And Trade Balance On Karachi Stock Exchange

Safeer Ahmed (Bahria University Islamabad Campus, 2010)

ABSTRACT Alternative pricing theory proposes a model for the calculation of cost of capital of a security based on the influence of macroeconomic factors on the price of security. According to APT, equity prices are ...
A Strategic Approach to Develop Brand Awareness (Equity) A Case study of DVCOM

Shama Jabeen (Bahria University Islamabad Campus, 2009)

Every business always try for the successful survival and a good impression in the market. A market-focused company uses tools to attract and retain its internal and external customers and establish healthy and long term ...
Launch of Business to Business segment in Mobilink

Waseem Afridi (Bahria University Islamabad Campus, 2013)

This report summarizesa project undertaken by Mobilink to formulate a focused strategy for entering the B2B (Business to Business) segment for its product portfolio. While Mobilink has been serving the businesses of Pakistan ...
The Effective Services Delivered By Telenor Pakistan with the help of CRM to Provide Value Added Services Which will Lead to Higher Quality

Bilal Bin Baasir (Bahria University Islamabad Campus, 2013)

In this thesis, I have assessed the role of effective CRM in successful customer retention and development strategies in the market. In order to help utilities better target their product offerings, I developed a model ...
Financial Ratio And Trend Analysis Of Fauji Fertilizer Bin Qasim LTD

Rehan Javaid; Ali Saleem (Bahria University Islamabad Campus, 2010)

ABSTRACT Today, fertilizer sector is one of the most important sectors in Pakistan and play a vital role in GDP growth, it is of utmost importance to evaluate the solvency of this sector. This project is aimed to analyze ...
Digital Divide In The Banking Customers Of Islamabad

Maria Ayaz Khan; Shahnawaz Ahmed Khan (Bahria University Islamabad Campus, 2010)

The research is conducted on “DIGITAL DIVIDE IN THE CUSTOMERS OF BANKING SERVICES OF ISLAMABAD”. Purpose- The main objective of the study is to highlight and identifying the factors those are influencing on the digital ...
Effect Of Commission Based Compensation On Employee's Retention In It Industry Of Pakistan

Mumtaz Ahmed Khan; Usman Farid (Bahria University Islamabad Campus, 2010)

Compensation is a tool used by management for a variety of purposes to further the existence of the company. Compensation may be adjusted according the business needs, goals, and available resources. Compensation may be ...

Now showing items 3501-3520 of 3999

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