Department of Business Studies (BUIC): Recent submissions

  • Is traditional CAPM a good measure for risk and return in kse 
    Usman Khurshid, 01-120112-090 (Bahria University Islamabad Campus, 2014)
    Although there are overabundance of asset pricing models developed by many researchers in order to illuminate the cross sections among asset returns, though, all these models entails perfect market conditions that entirely ...
  • The negitive Impact of different factors on the sale of Pak steel re-rolling mill 
    Khalil Masood, 01-120112-035; Tahir Mehmood, 01-120112-084; Muhammad Jaffar, 01-120112-052 (Bahria University Islamabad Campus, 2014)
    PAK STEEL RE-ROLLING MILL, a most advanced and technological company in the line of steel manufacturers and suppliers was established in year 1949 and is located in the industrial and business heart of Islamabad, Rawalpindi ...
  • The Impact of Motivation on Teachers performance : A Study of Private Schools in Pakistan 
    Iqbal Ali Mirza, 01-122122-005 (Bahria University Islamabad Campus, 2014)
    In today’s world, motivation is a major problem that is currently faced by different institutions, organizations and employees. The present study investigates the impact of motivation on teacher’s job performance in ...
  • Devising a new marketing plan to increase customer share for Qasr-e-shiren 
    Rabbiya Chishti, 01-120111-052; Aqib Ali, 01-120111-033 (Bahria University Islamabad Campus, 2014)
    The project “Devising a New Marketing Plan to Increase Customer Share for Qasr-e-Shiren” is primarily focused on planning, formulating, implementation of a new marketing plan for the business. The objective of the project ...
  • Exploring Cultural Aspect Of Consumer Behavior : Pakistani Youth 
    Zohaib Attique, 01-221132-036 (Bahria University Islamabad Campus, 2014)
    This book is the study on cultural aspect of consumer behavior in Pakistan. The book will begin with a brief introduction of the topic, which will include the background of the research and research objectives. The recap ...
  • Exploring rituals, Artifacts and customs as elements of place branding 
    Mahira Tariq, 01-221131-014 (Bahria University Islamabad Campus, 2014)
    Marketing is a very vast field and deals with almost each and every aspect of our lives and is present all around without us even realizing it at times. Over the years Marketing has evolved and the branding concepts that ...
  • Evaluation of capital budgeting & Financial Management along with Competitor analysis of Attock Refinery Limited 
    Muhammad Kamran, 01-120111-043 (Bahria University Islamabad Campus, 2014)
    Attock Refinery limited (ARL) in Pakistan is an oldest refinery which is situated in Morgah Rawalpindi. It’s a very wealthy experience more than eighty years of flourishing operation which obtains crudes country southern ...
  • The Impact of CSR on Financial performance of Telecom Sector in Pakistan 
    Amra Farooq, 01-220102-004 (Bahria University Islamabad Campus, 2014)
    Pakistan is an ever-growing business hub in Asia. Due to the fact that Pakistan has diverging socio-economic, cultural, ethnic groups, and ethical systems, this study seeks to find out multicultural impacts on corporate ...
  • Acceptance of 3G/4G network in Pakistan : Factors influencing 3G/4G networks in Pakistan : The study is based on the difference between consumer perception and supplier perception regarding 3G/4G networks acceptance 
    Sufyan Zulqarnain, 01-221132-030 (Bahria University Islamabad Campus, 2014)
    The launch of 3G/4G networks in Pakistani market was a long awaited phenomenon, suppliers and consumers were all ready and geared up for this technological up gradation. Still after the launch a constant unrest is observed ...
  • Branding Pakistan 
    Fatima Zara, 01-120121-020 (Bahria University Islamabad Campus, 2015)
    The concept of nation or Destination Branding have recently emerged concepts in marketing. Due to globalization and changing in trends, they have gain importance as countries are also competing with each other for the ...
  • Impact of gender biasness on employee Performance in telecom sector 
    Anum Riaz Khan, 01-221132-004 (Bahria University Islamabad Campus, 2015)
    The purpose of this study is to examine the impact of gender biasness on the employee performance. Different variables (such as recruitment and selection process, training and development criteria, promotion and career ...
  • Global Sourcing : An instrument to improve competitiveness 
    Ozel Farrukh, 01-221141-015 (Bahria University Islamabad Campus, 2015)
    This research study is about global sourcing and how it acts as an instrument to improve the overall competitiveness of the organization, focusing on the automobile industry. Today most of the organizations or companies ...
  • The Impact of Interest rate and exchange rate on stock market of Pakistan 
    Johar Zaman Abbasi, 01-122132-023 (Bahria University Islamabad Campus, 2015)
    This study was an attempt to create a model, to sort out the relation including “stock market” over “Exchange rate” and “interest rate” of (Pakistani market) by running certain type of tests which is related to statistical ...
  • Business plan for solar charger 
    Rabia Manzoor, 01-120121-001; Abdul Majeed; Sidra Imtiaz, 01-120121-074 (Bahria University Islamabad Campus, 2015)
    The Most important factor in the economy of any country is energy because energy is very important in running machinery in factories and industrial units, for lightening our cities and powering our vehicle’s. Etc. As the ...
  • The darker side of social media : Addicted youth of Pakistan 
    Anam Aamir, 01-221141-037 (Bahria University Islamabad Campus, 2015)
    The Internet has an unimaginable power to connect, mobilize and influence the current population. Social network sites, video and picture sharing sites, online games and gadgets such as iPods and cell phones are now ...
  • Determinants of cash holding : A case of kse 
    Muhammad Umair, 01-221132-020 (Bahria University Islamabad Campus, 2014)
    The determinants of the cash holdings of the firms hold important consideration for management and the investors of the company. In order to strike a balance between the cost and the benefits the tradeoff theory suggest ...
  • The study of the relationship between dividends declaration and stock prices in an emerging marketcase of ftse bursa Malaysia KLCI 
    Madiha Rafiq, 01-221131-011 (Bahria University Islamabad Campus, 2014)
    Purpose: The aim of this study is to explore the impact of dividends declaration on share prices of Malaysia from time period of 2012 to 2013 in FTSE KLCI. A total of 17 companies were selected as a sample for the study. ...
  • Macroeconomic Variables and Stock Prices in Pakistan and United States 
    Muhammad Asad Abbasi, 01-120121-047 (Bahria University Islamabad Campus, 2015)
    Stock Markets play a vigorous role in the economic growth of a country. These equity markets help businesses to raise funds from investors who have surplus money. Either businessman or investor, one must be fully aware of ...
  • Impact of Foreign Exchange Rates on stock market price : Evidence from banking sector of Pakistan 
    Basma Akhtar, 01-120112-016 (Bahria University Islamabad Campus, 2014)
    In this research work, the endeavor has been made to evaluate the stocks of commercial banks thatare listing on Karachi Stock Exchange by usingthe past hypothetical and empirical literature on Macroeconomic factors and ...
  • Business and Financial Analysis of Pakistan Petroleum Limited 2010-14 
    Ammar Rasheed, 01-122132-010; Quratulain Malik, 01-122132-035 (Bahria University Islamabad Campus, 2015)
    Pakistan Petroleum Limited (PPL) is one of Pakistan’s most leading firms in the oil and gas sector. It came into being in the 1950s and since then it has been a major performer within the sector of energy and petroleum ...

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