Department of Business Studies (BUIC): Recent submissions

  • The impact of social media on brand perception 
    Yasir Manzoor, 01-221131-027 (Bahria University Islamabad Campus, 2014)
    Evolution of social networking sites through many generations and eras, it has been defined in various ways by different authors, researchers as well as academia. Some argue that it stems from the very early forms of ...
  • Impact of technology in improving supply chain and logistics : a case of Sikander Gull international Kinno factory Sargodha 
    Zeeshan Ahmed Mair, 01-222131-010; Umair Ahmed Tariq, 01-222131-010 (Bahria University Islamabad Campus, 2015)
    This project report is on the supply chain analysis of the Sikander Gull International Kinno Factory (Sargodha). The project report gives us brief introduction about the organization, followed by its mission and vision ...
  • Customer behavior in IT usage : a case of Circuit Breakers dealers in Rawalpindi and Islamabad 
    Atif Rasheed, 01-220121-004 (Bahria University Islamabad Campus, 2015)
    E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was ...
  • Effect of celebrity endorsement on sales promotions and advertisement of company brands 
    Sohaib Nazir Sheikh, 01-120102-071 (Bahria University Islamabad Campus, 2014)
    This research study identifies and analyses the effect of the celebrity endorsement on the sales promotions and advertisement, which have been conducted and simulated by number of organizations. This research study ...
  • Effects of Interest Rate on Share Prices of Listed Banking Sector of Pakistan 
    Muhammad Uzair Hassan, 01-221141-013 (Bahria University Islamabad Campus, 2015)
    This research examines the relationship between interest rate which is known as (KIBOR) Karachi Inter Bank Offered Rate and stock prices of top eight listed banks of Karachi Stock Exchange. KIBOR is the rate which banks ...
  • Role of gender in family buying decision 
    Aftab Nawaz, 01-120121-004 (Bahria University Islamabad Campus, 2015)
    The aim of the research is to examine role of gender in family buying decision, family member having dominant role and different motives of family member involvement in buying decision making. The factor that effect are ...
  • Analysis of pipeline mode of transportation in SNGPL 
    Amir Hayat Wazir, 01-122132-009; Imranullah, 01-222132-003; Muhammad Raheeb, 01-122132-030 (Bahria University Islamabad Campus, 2015)
    Supply chain management is actually accepted as the particular move and administration associated with methods through the organization for the purpose of retaining this company businesses profitably. What exactly it ...
  • Project financing by independent power producer 
    Malik Sufyan, 01-120111-053; Rameez Riaz, 01-120102-030 (Bahria University Islamabad Campus, 2014)
    The study is designed for the whole sector of Independent Power Producers by taking the Star Hydro Power Limited as a case. Purpose of this study is to analyze the potential risks faced by the Independent Power Producer ...
  • Inventory management through ERP at metro cash and carry 
    Ahsan Masood Khawaja, 01-120111-003 (Bahria University Islamabad Campus, 2014)
    Keeping in view its customer base company has defined its efficient yet simple Cash and Carry whole sale concept. Not everyone can go and shop freely at METRO Cash and Carry only window shopping is allowed. It’s not like ...
  • Impact of energy crisis on industries of Pakistan 
    Hyder Ali Mahar, 01-120112-028 (Bahria University Islamabad Campus, 2014)
    This paper includes the study of 9 companies chosen from 3 different sectors of Pakistani market and uses the data for last 5 years in order to find out the impact of energy crisis with ever increasing prices of electricity ...
  • Marketing of Dental and Medical Clinics via Social Media 
    Ali Farooqui, 01-120121-045; Umer Afzal, 01-120121-078; Sheheryar Mahmood, 01-120121-072 (Bahria University Islamabad Campus, 2015)
    The research aims to investigate the different ways to deploy social media tools and techniques to market dental and healthcare clinics in the context of Islamabad Pakistan. With the mounting competition in the dental ...
  • Effects of mentoring on employees affective commitment in telecom sector of Pakistan 
    Aneela Sagheer, 01-221141-002 (Bahria University Islamabad Campus, 2015)
    The topic of research is ‘’ mentoring and its effects on employees’ affective commitment’’. It is systematic study which deals how mentoring and its dimensions Role Modeling, Counseling, Acceptance , Friendship and profetional ...
  • Floating Celebrations : Design and Implementation for Rawal lake 
    Syed Kamal Raza Naqvi, 01-120111-061; Jan Sher Khan Khattak, Jan Sher Khan Khattak; Mahreen Tahir, 01-220111-005 (Bahria University Islamabad Campus, 2014)
    Floating Celebrations, with the concept of "Don't dream...just live it” is a project , on a main focus of changing trends, and life styles of the living with the emergence of innovative new taste look with the little ...
  • Effectiveness of Company owned against wholesalers Distribution Network: An Analysis of Soft-drinks Industry in Pakistan : Impact of Distribution Channel on Satisfaction: A Case Study of Coca Cola Pakistan 
    Arslan Zulfiqar, 01-120112-010 (Bahria University Islamabad Campus, 2015)
    Distribution channel is considered as the major and most important requirement for all types of products. The effectiveness of distribution channels have been extensively measured in previous literature. In literature, ...
  • Impact of clothing brands on economy of Pakistan branded lawn 
    Muhammad Farooq, 01-120112-051 (Bahria University Islamabad Campus, 2014)
    The study investigates the impact of clothing brands on the economy of Pakistan. In this context few factors are considered like the energy crises, inflation rate and law and order situation of the country. The impact ...
  • Organized and sorted retail influence on consumer buying behavior in Islamabad 
    Muhammad Saad Rafique, 01-221132-040 (Bahria University Islamabad Campus, 2014)
    Store corporations incorporate a sizable as well as comprehensive multilevel regarding supermarkets as well as hypermarkets. In addition, unique shops are now being owned as well as modest sort of supermarkets thatpeople ...
  • Impact of Customer servicing on Supply Chain Performance: Analysis on Telecom Service Industry in Islamabad 
    Ms. Aqsa Amir, 01-120112-041 (Bahria University Islamabad Campus, 2014)
    The topic of the research is “Impact of customer servicing on supply chain performance: Analysis on telecom service industry in Islamabad.” The research was conducted for doing the analysis on impact of customer servicing ...
  • The negative impact on brand because of sports celebrities' performance due to on and off field performance 
    Usama Zafar Satti, 01-221131-026 (Bahria University Islamabad Campus, 2014)
    “While the positive benefits of sport sponsorship have been well researched, the potentially damaging effect of sport celebrity transgression on their own brand image and the image of their sponsors has largely been ...
  • Marketing plan of Quick deals Associates : Construction Company 
    Arslan Mehmood, 01-120121-012; Akram Alizai, 01-120121-093; Numair Usman, 01-120121-094 (Bahria University Islamabad Campus, 2015)
    Construction business still speaks to almost 10% of GDP. The Government sees the business as one of the foundations of monetary construction, anticipating that it should convey the low carbon economy without limits, make ...
  • Market strategy formulation for best western hotel Islamabad wedding department 
    Badar Sultan Qureshi, 01-222121-004; Shafqat Abbasi, 01-222112-007 (Bahria University Islamabad Campus, 2014)
    This report is about market strategy formulation for revenue enhancement for BEST WESTERN Hotel wedding department. In this report we discuss concept of marketing strategy, marketing mix and segmentation. In this we report ...

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