Department of Business Studies (BUIC): Recent submissions

  • Analyzing the risk and challenges faced by Qureshi traders: distribution of Nestle products in Islamabad region 
    Ali Husnaen, 01-121332-005; Wajih-ul-Hassan, 01-122132-052; Zubair Mushtaq, 01-122132-058 (Bahria University Islamabad Campus, 2015)
    Supply chain management involves managing the inventory network and its overall objective is to increase the customer value and accomplish the competitive advantage. In simple words supply chain management deals with all ...
  • Branding Faith 
    Syeda Bint-e-Zahra Bukhari, 01-221132-032 (Bahria University Islamabad Campus, 2014)
    The concept of faith branding has emerged in recent years with the evolution of branding however the applications of faith branding is still needed to be explored. This research is an effort to study the awareness about ...
  • Role of branding and consumer satisfaction of BIAFO industries 
    Waqas Ahmed, 01-120121-083; Jawad Azam, 01-120121-032 (Bahria University Islamabad Campus, 2015)
    PURPOSE OF THE STUDY: The purpose of the study is to find and identify a gap in the organization and address it with the proper solution and considering proper alternative's so that gap can be minimized and also to ...
  • Impact of Oil, Interest Rate, Exchange Rate, and Gold Prices on Stock Prices in US Stock market: Dow Jones Industrial Average (DJIA) 
    Basit Ali, 01-120111-011 (Bahria University Islamabad Campus, 2014)
    Numeral studies have been carried out by Linter (1975), Fema and Schwert (1977), Fama (1981, 1982), Geske and Roll (1983) and Caporale and Jung (1997) to investigate fundamental relationship between macroeconomic variables ...
  • Matching Consumer personalities with brand through Netnography 
    Immad Riaz, 01-221132-014 (Bahria University Islamabad Campus, 2014)
    This study is quintessentially an approach to discover different avenues of consumer personality. It’s a study in which the consumer perspectives are studied in a way that the Pakistani Consumers have entered into an era ...
  • Social media: A cost effective Marketing tool for Fashion SMEs in Pakistan 
    Jabeen Firdoos, 01-120111-025 (Bahria University Islamabad Campus, 2014)
    Social media has become a strongest way to deliver message directly to each and every single group individually. The users of social media platforms are increasing rapidly because it provides a unique and user friendly ...
  • Warehousing and Inventory Management Effect on Product Distribution 
    Aseem Nawaz, 01-120102-012 (Bahria University Islamabad Campus, 2014)
    The product distribution plays a vital role in any industry whether it is done within city or country and to the foreign as well. The supply chain is the main department which is responsible for the product distribution. ...
  • The Impact of Workplace Health and Safety on Employee Satisfaction and Productivity in Nishat Chunian Ltd 
    Mariam Aftab, 01-222121-024 (Bahria University Islamabad Campus, 2014)
    Workplace wellbeing and protection has a uninterrupted or unintended effect on structural obligation, worker pleasure and output in service businesses and also as in manufacturing industries. The research is sought to ...
  • The Impact of ATM on Banking Services 
    Azhar Iqbal, 01-220102-008; M. Sohrab Mughal, 01-220102-036 (Bahria University Islamabad Campus, 2014)
    The study conducted in order to obtain the impact of the use of ATM system of banking on customer satisfaction. Lots of studies exist for ATM system of banking but customer satisfaction is also one the aspect associated ...
  • Role of integrated IT systems in retail Industry supply chain to achieve efficiency : A Study at Metro Cash and Carry Pakistan 
    Rabia Naeem, 01-220112-012 (Bahria University Islamabad Campus, 2014)
    The purpose of the current study is to determine that to what extent and how IT integration is able to affect the Supply Chain Management in a Company’s Operations, in the Retail sector of Pakistan in general and Metro ...
  • Impact of Depreciation of Pak-Rupee on Business in Pakistan 
    Hashma Ayaz, 01-120112-027 (Bahria University Islamabad Campus, 2015)
    Depreciation of currency has several affect on the economy. This research analyzed the impact of Pak-rupee depreciation on the business of Pakistan while using the regression and trend analysis technique the data from 2004 ...
  • Significance of Microfinance in Pakistan 
    Shahid Nawaz Bangash, 01-221131-023 (Bahria University Islamabad Campus, 2014)
    This paper is about to find the significance of microfinance in Pakistan. The developing economies have short of funds but the microfinance play a vital role in these types of economies. Microfinance helps in alleviation ...
  • The relationship of capital structure and firm's stock prices of fertilizer companies listed on Islamabad Stock Exchange 
    Samana Yunus, 01-221131-021 (Bahria University Islamabad Campus, 2014)
    Capital structure changes effect stock prices and reciprocally fluctuations in stock prices should be balanced out with capital structure adjustments. This interrelation is however under studied. Therefore, the research ...
  • The impact of customer touch point customer satisfaction of Kasb (Blue Ares, Islamabad) 
    Muhammad Abdul Subhan Baig, 01-120112-046; Anees Aslam, 01-120112-008; Ramsha Zahoor Janjua, 01-120112-074 (Bahria University Islamabad Campus, 2014)
    The project investigates the impact of the customer touch point on the customer satisfaction of the KASB bank. The study analyses the customer touch point (online, mobile banking and ATM’s) and the factors which results ...
  • Analysis of branding and export challenges faced by Pakistani citrus exporters 
    Anees Najeeb, 01-120112-009 (Bahria University Islamabad Campus, 2015)
    Pakistani Citrus Exporters”. This thesis basically covers all exporting barriers and branding challenges that are faced by our orange exporters while conducting exporting activities. Comprehensive study on barriers to ...
  • To increase the market share and revenue growth for hypermarket such as metro cash and carry 
    Usama Satwat Ullah, 01-122131-028; Shahzara Hira, 01-122131-023 (Bahria University Islamabad Campus, 2014)
    The topic of my research is “Analysis of Branding and Export Challenges Faced by Pakistani Citrus Exporters”. This thesis basically covers all exporting barriers and branding challenges that are faced by our orange exporters ...
  • Manufacturing and Distribution Analysis of Sadiq Brothers (SB) Pharma Rawalpindi in Pharmaceutical Drugs 
    Muhammad Khurram Waheed, 01-120121-055; Moeed Abbasi, 01-120121-041; Nida Butt, 01-120121-063 (Bahria University Islamabad Campus, 2015)
    Given that manufacturers and dealers are looking to improve the value and boost the efficiency of their operations, value of chain distribution channels is important. Globally, the medicine has become the most important ...
  • Announcements business plan 
    M. Ibrahim Shaukat, 01-120121-053; Hassam ul Hassan, 01-120121-026; M. Salman Tanveer, 01-120121-060 (Bahria University Islamabad Campus, 2015)
    “Delivering high quality products to make you happier and let you make moments more memorable” Announcement’s is a new venture focusing on the production and selling of gift baskets along with the services of wrapping ...
  • Conducting Job Analysis to Develop Job Descriptions of DiyaTech Solutions 
    Sundus Tariq, 01-133132-044; Uzma Amjad, 01-122132-050; Tooba Javed, 01-222132-013 (Bahria University Islamabad Campus, 2015)
    Our Project aims at conducting Job analysis to craft job descriptions and job specifications against each job position at DiyaTech Corp, Islamabad. Job Analysis is a process of gathering information about the job i.e. what ...
  • Exploring the role of branded clothes in shaping consumer buying behavior of Rawalpindi & Islamabad 
    Syed Muhammad Hammad, 01-120121-076 (Bahria University Islamabad Campus, 2015)
    This study explores the role of branded clothes in shaping consumers buying behavior with respect to Pakistani context. It also covers/explores different dimension of the study in order to provide the better understanding ...

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