This research is carried to analyze the power of word of mouth on consumer behavior in the perspective of the telecom industry of Pakistan. For this study, five mobile telecom companies were chosen, these are Ufone, Telenor, ...

The research paper examine the impact of market penetration on market share in which researcher see the impact of the penetration activities on perception of the consumer about the product when market penetration strategy ...

This research paper is about a growing brand that targets to expand in a mature market. My research consists of analysis of past research studies about marketing strategies and interviews of learned people in the fashion ...

This is a case study on Metro cash & carry Pakistan Limited’s managing its risks in the fresh food Supply Chain– as a holistic chain in Pakistan’s prospective. In the contemporary business world managing and mitigating ...

In an ever evolving environment nearly every firm undergoes re-organization at some point in time. Structural modifications are considered as a pre-requisite to bring change in the overall strategy of an organization, ...

The study is aimed to explore the impact of work life conflict on job satisfaction of permanent female faculty across major Universities in Islamabad in the cultural context of Pakistan. For my ease & better understanding ...

The purpose of the study is to investigate the impact of financial leverage on firms’ performance in the Oil and Gas industry of Pakistan which plays a significant role in the growth and development of the country. This ...

This research is undertaken to investigate the relationship between the stock prices and the oil and gold prices, exchange rate and inflation. This investigation will help the investors to make informed decision and make ...

Financial ratio analysis is a very beneficial tool for the evaluation and comparison of financial statements of different commercial banks. Financial ratio analysis is categorized in different groups like profitability ...

Study demonstrates the effect of financial liberalization on firm interest in Oil and gas sector of Pakistan. Financial liberalization is the financial changes which have been embraced in this study to create financial ...