Department of Business Studies (BUIC): Recent submissions

Now showing items 2741-2760 of 3885

A Vas, Market, Analysis, Pakistan, Consumer, Behavior, Patterns

Saad Ahsan, 01-221082-055; Syed Yousaf Raza, 01-221082-055; Rabia Shahid, 01-221082-104 (Bahria University Islamabad Campus, 2010)

A Vas Market Analysis of Pakistan Consumer Behavior Patterns A Vas Market Analysis of Pakistan Consumer Behavior Patterns A Vas Market Analysis of Pakistan Consumer Behavior Patterns A Vas Market Analysis of Pakistan ...
Assessment of Car Industry Boom in Pakistan and its Impact on Economic Vitality in the Area

Saadet Munir Haider, 220032-022 (Bahria University Islamabad Campus, 2008)

Invention of car led to shift from mass mobilization by Railways to personalized convenient transportation and resul ted into socioeconomic and cultural changes. Pakistan Railways was the primary mode of transportation ...
Impact Of Employee Satisfaction On Employee Performance Of PIA

Waseem Farooq, 01-222071-102 (Bahria University Islamabad Campus, 2009)

Employee satisfaction like turnover traditionally has been a measuring cup of HR successes. Employee is the most critical factor for achieving business excellence. It is therefore crucial that the industries put more ...
The Effect of Externalities on Deprecation of Pakistani Rupee

Syed Umair Javed, 01-221112-070 (Bahria University Islamabad Campus, 2013)

The deprecation of Pakistani currency is a major threat to economy. The low production and less foreign investment are the prominent issues in the depreciation of economy. The gap between imports and exports are widening ...
Investor's Confidence Enhancement as a Result of Modernization of Capital Markets

Syed Muhammad Ali Kazmi, 01-121041-043 (Bahria University Islamabad Campus, 2013)

Capital market is the heart and soul of the financial sector. It is a vehicle whereby capital is deployed from sources where it is in excess to the sources where it is in short supply. The capital market facilitates; ...
Marketing strategies (plan) and recruitment, selection and training/development of CCURE IT pvt. Ltd

Aun Haider, 01-220101-008; Waqas Haroon, 01-220092-041; S. Shahzeb Shah, 01-220101-034 (Bahria University Islamabad Campus, 2013)

In this project, we have tried to develop a marketing plan and strategies for the existing business in new market place. On initially basis we visited organization CCURE IT Pvt Ltd. located in Islamabad for the approval ...
An Empirical Analysis: A two-way causal relationship between Monetary Policy and Banking Stocks in Pakistan

Unsa Haider Zaidi, 01-221112-076 (Bahria University Islamabad Campus, 2013)

This study aims to analyze the relationship of stock market and monetary policy in Pakistan in view of the vital role of banks in an economy. The research is an attempt to explore the banking sector of Pakistan and study ...
Employee perception on the impact of training and performance evalution in public sector organizations

Adnan Wazir, 01-221112-001 (Bahria University Islamabad Campus, 2013)

The rapid change in technology and innovation in the global market has increased the competition throughout the world. As with increase in competition and globalization, organizations are working hard to remain ahead of ...
Factors affecting impulse buying behavior of consumers

Salman Masood Niazi, 01-121042-006 (Bahria University Islamabad Campus, 2013)

An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase. In other words, Impulse buying is a buying behavior characterized as unplanned, spontaneous, immediate, ...
Effect of inflation on performance of cement sector in Pakistan

Nashmia Naeem, 01-221112-056 (Bahria University Islamabad Campus, 2013)

Inflation affects the economy of Pakistan by creating a discrepancy between the cost of production and profit margin, which diminishes the profitability of Pakistan‟s industrial sector which happens to be a major contributor ...
Increasing Market share of Tapal family mixture in Islamabad

Syed Razi Abbas, 01-120101-022; Ahsan Durrani, 01-120101-029; Atif Hameed, 01-120101-003 (Bahria University Islamabad Campus, 2013)

The historical evaluation of marketing is not only interesting , but it also provides important insights as to why marketing is the why it is in the decade of the 1990s Although simplification , from the industrial ...
The advances and failures of SME in agriculture sector

Sardar Bahram Khan, 01-221121-030 (Bahria University Islamabad Campus, 2013)

Pakistan's economy is an economy of SME. Policies in the past have given a general perspective, direction and defining broad parameters of activity within the macroeconomic framework, but efforts have focused on the large ...
Cash flow & Earning measures' impact on EVA & Market share prices

Sahar Riaz, 01-121062-058 (Bahria University Islamabad Campus, 2007)

The primary objective of a firm is to maximize the shareholders’ wealth. The shareholder value is measured by the market value of a company. This study focuses on finding the relationship between the market value of a ...
Branding Islamabad as a world city

Hassan Hayat Khan, 01-221121-011 (Bahria University Islamabad Campus, 2013)

This dissertation examines how cities are branded with the objective of dissertation being how students (the people) and Islamabad city can be branded as a world city. The concept of City/Place branding is emerging in ...
The impact of fluctuation in inflation and oil prices on the stock market of Pakistan

Syed Wishal Hassan Taqvi, 01-221112-071 (Bahria University Islamabad Campus, 2013)

The intention of this paper is to examine the changes in Inflation, World and Pakistani oil prices on the stock prices of oil and gas companies in Pakistan. Special attention has been given to the affects of World Oil ...
The effects of employee development programs on employee retention and job satisfaction in Telecom sector of Islamabad

Madiha Panni, 01-121042-017 (Bahria University Islamabad Campus, 2013)

This research analyses the significance of employee development programs on employee retention and job satisfaction. It also takes business success into consideration. Employees are a great asset of any organization and ...
Determining the effectiveness of an integrated diverse workforce on the satisfaction and retention of employees

Hala Omer Qureshi, 01-121042-016 (Bahria University Islamabad Campus, 2013)

I have worked on “DETERMINING THE EFFECTIVENESS OF AN INTEGRATED DIVERSE WORKFORCE ON THE SATISFACTION AND RETENTION OF EMPLOYEES” for my thesis of MBA. The sample size of my questionnaire was 50 I had chosen 5 ...
Evaluation of marketing mix for the re-launch of gel pen by Mark Industry with future implications in terms of finance

Khurram Ahmed, 01-221112-005; Amber Malik, 01-221112-116 (Bahria University Islamabad Campus, 2013)

The project is about the re-launch of a gel pen by a renowned company (Mark Industry which manufactures its products under the brand name Mercury) in twin cities. Few years ago, the company had attempted to launch the ...
Promotional campaign and training program for brand awareness and sales growth of elixir

Aminah Fawzy, 01-221112-106; M. Omer Khan, 01-221112-054; Muneeba Zafar, 01-221112-073 (Bahria University Islamabad Campus, 2013)

This study was conducted to offer a comprehensive promotion and training program in order to boost fledgling sales of Elixir, compounded by lack of retailer support. The purpose of the project was to foster brand awareness ...
Training needs analysis of the hospitality staff : a case study on China Town

Ali Raza, 01-121061-040; Nidaa Babar, 01-221101-002 (Bahria University Islamabad Campus, 2013)

Service quality is an intangible and elusive concept. It is basically the judgment of a customer about a restaurant’s excellence. The customers can differentiate between different food and beverage outlets in the market ...

Now showing items 2741-2760 of 3885

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