Department of Business Studies (BUIC): Recent submissions

  • Building brands in the digital age: advent and impact of social media campaigns 
    Syed Ali Najam, 01-221112-118 (Bahria University Islamabad Campus, 2013)
    Marketing tactics are challenging in today‟s market since the awareness level of the consumers and the knowledge level of the potential consumers have increased over the years with the increased usage of sources that provide ...
  • Impacts of Performance Appraisal System : Comparative Study of PTCL and Mobilink 
    Ali Faisal, 01-122081-011 (Bahria University Islamabad Campus, 2013)
    This study aims to compare the difference of appraisal systems in public and private sector and its impact on employees. The finding shows clear impacts of performance appraisal on employees. Employees of private sector ...
  • The Strategies of Airblue Contributing to its Customers Satisfaction 
    Taimoor Arshad, 01-122062-122; Waqas Farooq, 01-122062-128; Salman Inayat, 01-122062-108 (Bahria University Islamabad Campus, 2008)
    The purpose of this research study was to investigate if the customers of Airblue were satisfied with the strategies used or the services provided to them by Airblue. We identified a number of services that represent the ...
  • Formulation & Implementation of Marketing Strategies (Nowshera Sheet Glass Industry) 
    Adil Nisar, 01-222062-006; Azeem Roshan, 01-222062-016 (Bahria University Islamabad Campus, 2009)
    In this current situation Nowshera Sheet Glass is now facing problems first of all in the customer satisfaction area because as NSG sold over capacity of glass in the market and secondly with the entry of new market players ...
  • Developing the marketing strategy for IT organization : Edixen solutions 
    Farhan Akhtar, 01-121061-022 (Bahria University Islamabad Campus, 2013)
    Edixen Solutions is a software house which has been operating in the country for the last few years. The company is established as a software house, software and web design firm and as a consultancy to facilitate new ...
  • An Empirical Investigation on the Evaluation of Performance of Microfinance institutes in Pakistan 
    Usva Shahzad, 01-221112-079 (Bahria University Islamabad Campus, 2013)
    The concept of “Microfinance” in Pakistan today is being performed with dual aim of socio-economic development of nation i.e., providing better financial opportunities for people living in poverty and a more financially ...
  • Viability of Nokia and Siemens Merger: Research Analysis About the Future of Nokia and Siemens Merger 
    Aqeel Javaid Ch, 01-122061-006; M. Bakhtiar, 01-122061-025; Rabia Shahid, 01-122061-034 (Bahria University Islamabad Campus, 2008)
    The research report is about the merger between Nokia and Siemens, Powerhouse telecom providers Nokia (NYSE: NOK) and Siemens (NYSE: SI) intend to merge their telecom networks businesses to create one of the largest entities ...
  • Consumer Evaluation of Brand Extensions: Can Online Brands be extended to Offline Markets 
    Syed Zohair Hashmi, 01-221112-072 (Bahria University Islamabad Campus, 2013)
    As the competition increases in the markets the organizations are focusing on introducing new products into new markets and hence going beyond the actual trade of business they have. The organizations attempt to decrease ...
  • Human Resource Practices at Warid and Mobilink 
    Saqib Naeem, 01-122042-003 (Bahria University Islamabad Campus, 2007)
    The research is on “Human resource practices at Warid and Mobilink”.The thesis, which I have done, is on the three Human resource practices of two Cellular companies in Pakistan Warid and Mobilink. These three practices ...
  • Impact of Liquidity Crunch on Pakistan's Economy 
    Saira Siddique, 01-122071-073 (Bahria University Islamabad Campus, 2009)
    After several years of strong and comparatively stable growth, Pakistan quickly slid into a severe economic crisis in 2008 (for reasons discussed later in the report). Real GDP growth has slowed from 7%-8% per year since ...
  • A study of implementation of Labor Laws on Industrial Safety in public service sector 
    Zainab Iftikhar, 01-221112-084 (Bahria University Islamabad Campus, 2013)
    The basic aim of the study is to explore whether labor laws are implemented in the public service sector of Pakistan or not and if implemented, then how are they related to industrial safety. But it is also necessary ...
  • Business plan for establishment of Qatar microfinance bank by Qatar telecom 
    Muhammad Islam ul Haq, 01-120051-018; Arsalan Ali, 01-121052-004; Talha Umair, 01-121051-009 (Bahria University Islamabad Campus, 2013)
    Wi-tribe is owned by Qatar telecom (the sponsors) and is currently operating in five cities of Pakistan and is offering broadband (data) services to its customers. Technology being used by wi-tribe is mobile wimax version ...
  • Exploring the performance of fertilizer and chemical sector of Pakistan through monetary policy and energy crisis 
    Anum Sattar Khan, 01-221112-011 (Bahria University Islamabad Campus, 2013)
    Never lasting political instability and decreasing rates of foreign direct investment (FDI) have resulted in underdevelopment of Pakistan. Weakness of policies, inefficiency of government authorities has further led to ...
  • Customer Switching Behavior in the Banking Sector of Islamabad 
    Saadat Ali Shah, 01-221112-113 (Bahria University Islamabad Campus, 2013)
    Purpose-There is a strong competition between the retail banks of Pakistan. The banks have to come up with strong customer centric strategies in order to survive in the strong competitive environment. If a bank is able ...
  • Determinants of Consumers Aesthetic Responses to Point of Purchase Materials 
    Khawaja Farzad Masud, 01-121051-022 (Bahria University Islamabad Campus, 2008)
    This study has been undertaken to find out the determinants of consumers aesthetic responses towards point of purchase materials. The main purpose of study was that whenever a consumer enters into a shop or any outlet they ...
  • Company announcements, changes in earnings and dividends and stock price reactions: evidence from Karachi stock exchange 
    Mohsin Ali, 01-221111-014 (Bahria University Islamabad Campus, 2013)
    Dividends are payments made to the shareholders out of the company’s income. There are many researches performed to deal with the problem of why organizations distribute dividends and whether the market reacts to ...
  • Turning Customer Intelligence into Innovation 
    Hafiz Ali Javed, 01-221111-007 (Bahria University Islamabad Campus, 2013)
    This research is aimed to study the impact of customer intelligence on new product development and the opportunities an organization can create to develop a new product and market it using customer intelligence. The ...
  • Impact of Basel II on Credit Risk in Pakistani Banks 
    Sadaf Fayyaz, 01-122062-106 (Bahria University Islamabad Campus, 2008)
    Banking sector today is under immense pressure to sustain the economy and improve regulatory measures. BASEL I was introduced but it had its own shortcomings and limitations. Now State Bank of Pakistan has asked certain ...
  • Behavior of Interest Rate (KIBOR) and KSE Responsiveness 
    Khalid Iqbal, 01-221091-021; Fahad Abbas, 01-221091-008 (Bahria University Islamabad Campus, 2010)
    This research project examines the problem regarding interest rate specifically KIBOR prevailing in Karachi Stock Exchange, through examining the not familiar affect of KIBOR on KSE 100 index. This study is first of its ...
  • An insight into the global financial crisis of 2007-08 : what really happened and what the future holds? 
    Rameez Nayyar Rana, 01-221112-107 (Bahria University Islamabad Campus, 2013)
    In August 2007, traders in the international money markets in New York, London and other prominent financial centers experienced a sudden and dramatic surge in interest rates for medium-term interbank loans relative to ...

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