Department of Business Studies (BUIC): Recent submissions

  • Performance analysis of mutual funds industry in Pakistan 
    Hamood ur Rehman Abbasi, 01-220101-011; Syed Mursaleen Hassan Naqvi, 01-220101-029 (Bahria University Islamabad Campus, 2013)
    The purpose of this study is to evaluate the "Performance analysis of mutual fund industry in Pakistan", to achieve this objective we evaluate the performance of 5 closed-ended mutual funds by using shape ratio, information ...
  • Students' learning at workplace: A case study of Bahria university 
    Ambreen Tabassum, 111011-039 (Bahria University Islamabad Campus, 2004)
    This research study investigates the perception of students at Bahria University Islamabad regarding their learning experience at workplace. The study examines different types of learning experience by the students through ...
  • The IPO and behavioral model of an underwriter 
    Mahnum Yousaf, 111012-050 (Bahria University Islamabad Campus, 2004)
    The paper portrays the probing work in IPO due on investment banks rejoinders satisfaction banks. The and reactions the clarity of disclosures study is undertaken among functioning in Islamabad . to decision maker are vital ...
  • Impact of privatization on the manufacturing sector of Pakistan 
    Furrukh Ijaz, 211002-022 (Bahria University Islamabad Campus, 2004)
    Privatization promotes economic efficiency and growth, there by reinforcing macroeconomic adjustment. In the short run, however, it can lead to inefficiency, job losses and wage cuts for workers. This paper discusses these ...
  • Affect of WTO on automobile industry of Pakistan 
    Usman Maqsud, 211012-023 (Bahria University Islamabad Campus, 2004)
    Auto industry is one of the most important industries which are backbone of the economy of any country. This industry provides growth to many other industries such as steel, plastic, rubber, fuel etc. This industry is ...
  • Political regimes and its impact on economic growth in selected sectors of Pakistan 
    Ammar Yasir, 211011-004 (Bahria University Islamabad Campus, 2004)
    Economic growth is influenced by the nature of the regimes either democracy or dictatorship. The present study examines the political regimes and economic growth in Pakistan. It specifies how each regime affects that rate ...
  • The positive and negative influences of word of mouth marketing on consumer buying behavior 
    Rabel H. Bhurgri, 111012-055 (2004)
    The main purpose of this study is to examine the negative marketing and positive affects that has on consumer buying word of mouth behavior. The relationship between the consumer buying behavior and the influencing factors ...
  • The role of Pemra in advertising 
    Sobia Khan, 111012-059 (Bahria University Islamabad Campus, 2004)
    This research was conducted in order to study the role of PEMRA (Pakistan Electronic Media Regulatory Authority) in advertising. A sample of 20 respondents was selected to participate in the research. Interviews were ...
  • Domestic resource mobilization: Financial analysis of textile industry in Pakistan from year 1999-2003 (selected companies) 
    Syed Muhammad Ali Kazmi, 111011-029 (Bahria University Islamabad Campus, 2004)
  • Factors effecting the adoption of technology education by students in universities 
    M. Obaid Rashid Malik, 111002-031 (Bahria University Islamabad Campus, 2004)
  • The study of effectiveness of classroom communication 
    Zeeshan Azam, 211011-025 (Bahria University Islamabad Campus, 2004)
    The study was aimed at investigating the effectiveness of classroom communication at university level in Islamabad & Rawalpindi. The following were the main objectives of this study: To assess the appropriateness of different ...
  • Implications of sales tax on performance of sole proprietor 
    Haroon Munir, 211011-007 (Bahria University Islamabad Campus, 2004)
    Sales tax is a tax on the supply of goods and certain services . It is charged at the time o f sale and then deposited in the Government treasury . The sales tax was introduced in Pakistan in 1990 . In 1990, t he law was ...
  • "The effect of price discounting on the sale and consumption of carbonated drinks" 
    Amara Akbar, 111012-038 (Bahria University Islamabad Campus, 2004)
    There are a large number of international and local manufacturers of carbonated drinks producing products of various brands in Pakistan. Coca-Cola and Pepsi are the market leaders of the carbonated drinks industry in ...
  • Role of physicians & the medical representatives in the promotion of pharmacutical product 
    Saima Jamil, 211011-027 (Bahria University Islamabad Campus, 2004)
    What is the role of the physicians and the medical representatives products.in the promotion of pharmaceutical The objectives of the research was to find the following, The means used by the pharmaceutical manufactures to ...
  • A study of adult consumers, "consumer preference of foreign brands vs. equivalent local brands'' 
    Tajalla Khan, 111-011-035 (Bahria University Islamabad Campus, 2004)
    This study was aimed at determining adult consumer preference of foreign brands instead of local brands. Consumers evaluate products based on information cues, which are intrinsic and extrinsic. If a consumer is satisfied ...
  • Status of call centers, its scope & management in Pakistan 
    Syed Iqbal Mian, 211002-078 (Bahria University Islamabad Campus, 2004)
    The study focuses call centers, their status, scope and management in Pakistan's perspective. Call centers are the hottest topic in IT-business today and many companies are opting for the business in this area. The study ...
  • Stress in the workplace: an analysis 
    Marya Salim, 111011-016 (Bahria University Islamabad Campus, 2004)
    Stress in the workplace is threatening the mental and physical health of employees all around the world. More and more researchers and human resource consultants are attempting to quantify how workplace and how high is ...
  • Review of the service structure of FBR and the way forward 
    Zoha Qasim, 01-111152-198 (Bahria University Islamabad Campus, 2019)
    World Bank states that Pakistan's tax collecting system is amongst the lowest in the world, and it's because of the structural weakness of the system that is leadino Pakistan in a state of economic shocks. The purpose of ...
  • Impact of pricing, brand loyalty and social status on consumer buying behavior 
    Adnan Ali Khan, 111012-001 (Bahria University Islamabad Campus, 2004)
    This research project is about the Impact of pricing, brand loyalty and social status on consumer buying behavior. A total of 100 questionnaires were distributed, thus indicating a sample size of 100 respondents. The study ...
  • What causes upper class youngsters to buy on impulse? 
    Talat Mehboob, 111012-064 (Bahria University Islamabad Campus, 2004)
    People consume products through out their life to fulfill their needs. However this is not always the same motivation behind human purchases. People sometimes consume products without even thinking about it, or indulge ...

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