Effect of Green Marketing on Customer Satisfaction and Environmental Safety Case Study on Tobacco Industry Pakistan

Abstract

Competitive business environment has given birth to number of advanced marketing techniques and perspectives with the complete focus of attracting the customers towards the products and services. One of the main concepts is the green marketing. green marketing tends to affect all the areas of country's economy; it does only leads to the environmental protection, but also helps in the creation of new markets as well as new job opportunities. Organizations that have being environmental stewards tend to stand the chance of gaining high number of satisfied as well as loyal customers. Now a day's, society has become more concerned about the protection of natural environment, businesses have become modified to their behaviour and attitude in an attempt of addressing "new concepts." The perspective of the green marketing is to protect the environment as well as society for the future generation. Type of this study is correlation. The concept of green marketing plays a very important role in development and economic growth of any product as well as service. The research study has analyzed based on investigating the impact of green marketing strategies on the customer satisfaction and environmental safety.