Abstract:
The arena of pharmaceutical companies has altered dramatically from the early days of its commencement. Pharmaceutical companies who once preserved an incessant stream of breakthroughs and discoveries have now exceeded crest ingenuity and following a conduit of diminishing innovation. This might be attributed to the unethical marketing practices evident in existing time period. The unethical marketing practices are frequently spreading in every business worldwide, but these practices appear to be more frequent in the backward and developing countries. In particular the socio-economic context of Pakistan suggests itself to be more relevant for equivalent phenomenon of interest.
