Developing a Marketing Plan for Ovex Technologies Ltd

Abstract

Now adays the developing countries are the land of successful emerging markets, therefore being a developing country Pakistan has also very attractive market for foreign investors. One of the huge names of foreign I.T companies in Pakistani I.T industry is Ovex Technologies Ltd. After great recession overseas-centered companies have infiltrate recovery stage and seeing the cost profit started deploy their many services to the IT and IT- allowed companies of many countries Pakistan has dormant to grasp its share in IT- facilitated services market as well as donate towards presuming software arrangements to various evolved countries. The request is expected to improve in the future years. Many countries favor subcontracting from Pakistan because of the junior cost of man power and innovative technological format. It authorizes the IT sector to bring in good investment in the country as fit as to create of more job breaks in Pakistan. This pre-feasibility study runs material on key parts of starting a software house that will provide to both resident and distribute markets and can be located in any big city of Pakistan since the export markets are being served already from other two big cities of Pakistan that is why the plan is to serve the local market only from the Islamabad office. The software firm will deal an extensive range of accessing services and current-price growth of modified application software. In totaling to this, the effort of the firm will be to develop an international technology company arising income and customer fulfillment from variability of Information Know-how services and modified software helps including Technology Subcontracting, Systems Mixing, Use Development, Procedures Consulting, Business Brain Checking, and Information Safety Consulting between others. The required marketing plan including costing and financing portion has also been mentioned in the report. The projected cost of the project is Rs.8,055,532 million out of which Rs.4,451,532.00 million would be capital investment and remaining Rs.3,604,000.00 million would be for working capital. The project is anticipated to be sponsored through 20% debt and 80% equity. The venture NPV is around Rs.350,126.98 lac, with an IRR of 12% and P.B period of 4years. The project will initially provide employment opportunities to 12 people including project manager. This strategic decision would bring more employment opportunities to Pakistan and can serve our country with its quality services as well so that our efforts to hire some reliable foreign I.T company to get I.T solutions and consultancy can be resolved to some extent and will save losing foreign exchange.