Abstract:
This research report has been formulated by conducting exploratory research of NADRA’s international marketing strategy for its homeland security products. The report focuses on how NADRA is competing in a newly emerged commercial market whose dynamics have never been reviewed before and research on where NADRA’s international marketing strategy lacks the basic principles of the international marketing mix.
Chapter 1: gives a brief introduction of NADRA, market of Homeland security solutions, the problem statement, research methods, objectives, scope and limitations of the research being conducted.
Chapter 2: includes the review of academic literature and reviews NADRA’s existing practices as per the selected members of international marketing mix.
Chapter 3: analyzes the industry of identity centric homeland security solutions on the determinants of demand and competitors
Chapter 4: gives an organizational overview of NADRA with its achievements.
Chapter 5: identifies the short comings of NADRA’s international marketing strategy and suggests possible options
Chapter 6: gives a brief of a new international marketing strategy formulated by the researcher based on his findings and the overall conclusion
