The Talking Companies

Abstract

The heading of this particular project is ‘The Talking Companies: Discovering the Marketing, Services, and Branding of Telecomm Operators”. Other than providing basic knowledge regarding the background of Telecomm industry of the country, the aim of the project is to develop a strong and deep understanding of the various market entry strategies that have been adopted by the Telecomm companies’ overtime. It will explore the various means of foreign market penetration that can be adopted by a company such as Joint Ventures, Piggybacking, Ownership and so on, while explaining the necessity of understanding the meaning of provision of ‘service’ as well as coping with ‘brand marketing’ in this particular industry. It will also evaluate the social, economic, technological and political conditions that have to be dealt with whenever a company is to enter the market. This specific project has been proposed to benefit the upcoming Telecomm operators or entrants of the industry as well as those seeking an in depth understanding