Effects of IMC on Organization Marketing plan

Abstract

There have been significant developments in the marketing communications due to often changes in trends of businesses. Integrated Marketing Communication was introduced in late 1992 and it provided many opportunities to variety of businesses and organizations operating in the market. The thesis is based on to evaluate the effectiveness and efficiency of Integrated Marketing Communications in the marketing Environment. Since their have been changes that took place since integrated marketing communication was introduced as new concept. The Study will also focus on the importance integrated marketing communications and its tool in the planning process as well as its benefits. Over the period its importance has increased significantly and many business are adopting it as a change concept to practice their operations It is the combination of advertising and personal relations and marketing to create profitable relations amongst stake holders and make the whole process feasible, flexible as well as cost effective. Integrated Marketing Communication has gained lot of importance in the current business world due to the reason it is cost effective and many of the businesses in today’s world are following this concept to increase the profitability and efficiency of there