Abstract:
Customer service is the most important aspects in this competitive environment for any organization and the strategy of internal marketing influences is more crucial, any organization operates in any business it is important to satisfying the employee by providing them proper training and motivation the strategy of internal markets is to motivate employees and treat all of them like customers. Implementation of Internal marketing plan helps in employee’s education, stimulation, and leading workforce to superior level of performance. In service industry employees represents the organization in the customer’s eyes. Due to this reason, the employee’s role is multi-dimensional in the organizations. In the concept of employed in internal marketing implementation especially in service sector is crucial to provision of excellent service provided by internal customers for the successful external marketing in the all the business.
The research report “role of training methods and motivation used in internal marketing of service industries” is based on the exploratory study conducted by the researcher. The report focuses how training methods used as Internal Marketing in the Banking Industries operating in Pakistan for the sole purpose of training and motivating the employees at managerial and non-managerial level. An in-depth analysis is conducted to investigate the different training methods as on-the job and off-the job training methods and the factors related to such training techniques and methods used in Internal Marketing
