Abstract:
This report summarizesa project undertaken by Mobilink to formulate a focused strategy for entering the B2B (Business to Business) segment for its product portfolio. While Mobilink has been serving the businesses of Pakistan with its existing offerings, the telecommunication markets across the world have seen a need to promote a differentiated service model when dealing with businesses of all sizes. These include professionals and small businesses operating the Small Office, Home Office (SOHO) model, Small & Medium Enterprises (SMEs) and large Corporates. The project involved evaluating the business segment of the country and arriving at the right segment benchmark that must be adhered in order to develop the strategy in line with Mobilink’s vision. Furthermore, the report offers recommendations on all dimensions of B2B strategy; from the approach to be undertaken to the organizational modeling to be applied in order to address the changing and growing needs of the business segment.
