Project Feasibility Report: Kinnow Mandrian prospectus Of Production, Marketing & Exports

Abstract

generation. Pakistan stands 5th in area 6th in production where as in yield Pakistan is 13th in the world. Citrus production is almost 38 % less as compared to our neighbor. This situation of yield and productivity need to be identified factors that are responsible for this low production. The WTO agreement on agriculture has created challenges along with opportunities. Pakistan should prepare itself to achieve developments in order to compete internationally. 1.2 Objectives • Production system and investment analysis. • Factor effecting production. • Socio-economic and technical constraints in kinnow production and hurdles in exports. • Present marketing channels and margins of marketing intermediaries. • Level of protection, resources cost, in globalization scenario. • Recommendations and strategy to improve and uplift the production and export.

1.3 Problem statement Low productivity, high marketing margins its effects on marketing and export in Kinnow industry. 1.4 Limitations The study is based on review of literatures and interviews with farmers, contractors, whole sellers, exporters. They trades in agriculture commodities are less developed and specific data on effects of regulation are hard to find. The findings are investigative with not much statistical proofs. Marketing margin analyses involves several limitations. Difficult to determine costs are minimized or not. It is Difficult to returns accessing where margins go beyond costs or to give details losses if they do not exceed costs. It is Difficult to assess return over the years if reliable data absent.

Chapter 2 Contemporary Research 2 Literature Review In 1935, it was prepared by H B Frost at the University of California (Naiz Ahmed, Hameed Ullah, Kinnow Fruit 5th Edition Ministry of Agriculture Information, Agricultural Bureau, Government of Punjab 1995, p.18). It was introduced in Pakistan at the institute of Punjab Agriculture college and research institute Faisalabad. kinnow is full of vitamins and minerals. Kinnow is enriched with vitamin c is helpful human body growth. Vitamin A and B are also its ingredients. Kinnow is Low cholesterol and fat fruit. 2.1 Kinnow Seasons: Kinnow fruit Harvest season is from September to March also goes to April as well. Countries wise citrus seasons are on next page. 2.2 Prospects of Kinnow More than 85 percent of the world’s production of the kinnow grows in Pakistan. From which more than 70 percent grows in Punjab mainly in teshil Bhalwal, Sargodha. Pakistan exports Kinnow to Middle East, Russia, Iran, Indonesia, Afghanistan, USA and European Union. Despite of having an excellent climate, the production and quality of kinnow in Pakistan is going down. The production of fruit’s market in Pakistan is approximately 65 billion rupees within a year. kinnow has the largest production capacity in fruit in Pakistan. Kinnow have sufficient role in income generation, farm and non-farm employment opportunities. In 2007-08, total kinnow production was 1.168 million tons having market value of RS. 8.00 billion. Employment generated by kinnow fruit production was 70,000 full time jobs (approximately 55,000 in production sector and remaining in marketing sector). Pakistan get revenue of 5.00 billion rupee from fruit export in 2007-08, which is 11 percent of total amount earned from export of all agricultural commodities. 2.3 Kinnow’s Export The export earnings from kinnow are more than 25 percent of total fruit export. Availability of kinnow fruit for domestic demand falls approximately 12 kilo grams per annum. And Kinnow has a share of 8 kilo grams. The consumption of 8 kilo grams per capita implies the availability of 1206 mg of vitamin C, 1520 mg of calcium, 684 mg of phosphorous and 16 mg iron during kinnow production season. Kinnow fruit have a good growth season in hot, semi dry-climate. Brazil and USA are the main giants in the production of Citrus fruits globally. After that China, Spain and Mexico