Abstract:
In developing countries like Pakistan where a larger segment of society has a limited amount of disposable income, people tend to prefer spending their leisure time on activities which do not require much of spending.
However, the upper echelon of society tends to avail the opportunities via acquiring expensive memberships of the country clubs that serve them the purpose for recreational activities.
Islamabad club falls in the category of such clubs that is offering an array of services to its members. However, there is a fervent need for the exclusivity and innovation in the club. This paper will focus mainly on such strategies that could bring newness to Islamabad Club.
The research is based on highlighting the value of much improved services being offered at the Club by creating and sustaining the value and facing the present and potential competitors. The aim is to give recommendations to Islamabad Club in particular, and all relevant entities, which are responsible for the provision of facilities and services in metropolitan areas.
The strategies in this regard, will help the Club to charge according to the services they are providing, hence better services yielding higher consumer spending and greater revenues for the Club.
