Impact of TV Advertising on Packaged milk consumption (Olpers vs. Milkpak)

Abstract

year 2006 milk industry is growing by 20%. Problem Statement To investigate the influence of TV advertisement on the sales volume of two packaged milk brands. Objectives of the study The objectives of this study are to find how television commercials are affecting the buying trends of consumers. Following are going to be research project aims: • To find out how advertising shape the buying trends of consumer. • Relation between advertising on consumption. • Discover several factors involved in television advertising and how these elements affect. • To know the degree of satisfaction of consumers they get from packaged milk. • To what extent television advertising affect the consumer buying behavior regarding packaged milk. • To what extent consumer is aware of one milk brand as compared to the other milk brand. • why sales volume of one particular packaged milk brand is more than the other