Developing Mobile Applications in Pakistan

Abstract

Pakistan. It was undertaken by Miss Faiza Mahmood and was supervised by Mr.Ali Kamal for the degree requirement of MBA and it consists of about 70 pages. This thesis begins by reviewing the definition of mobile applications .then gives a step by step analysis of types of mobile applications, and the application stores. The revenues streams that can be generated from applications, how Mobile Application developers can make Alliances and how developers can use applications as a marketing tool are discussed. Globally the Smart phone and network operators have reaped the benefits from application businesses and Pakistani Entrepreneur can also get gains. We have tried to Describe and interpret data from a particular case of Tricast Media. Thesis considers the mobile developers as vendor. Individual users, corporate businesses, smart phone manufacturers, mobile marketer and application stores are the potential purchasers of the applications. A questionnaire in the light of hypothesis is formulated. This questionnaire was then sent to an International organization working in Pakistan. The result of the survey was used to help testify the validity of the hypothesis. Conclusion was drawn at the end. Our analysis shows that there is market for mobile applications for businesses and network vendors. The market for individual users, mobile marketers and application store is yet to come.