Abstract:
Pakistan. It was undertaken by Miss Faiza Mahmood and was
supervised by Mr.Ali Kamal for the degree requirement of
MBA and it consists of about 70 pages.
This thesis begins by reviewing the definition of mobile
applications .then gives a step by step analysis of types
of mobile applications, and the application stores. The
revenues streams that can be generated from applications,
how Mobile Application developers can make Alliances and
how developers can use applications as a marketing tool are
discussed. Globally the Smart phone and network operators
have reaped the benefits from application businesses and
Pakistani Entrepreneur can also get gains. We have tried to
Describe and interpret data from a particular case of
Tricast Media. Thesis considers the mobile developers as
vendor. Individual users, corporate businesses, smart phone
manufacturers, mobile marketer and application stores are
the potential purchasers of the applications.
A questionnaire in the light of hypothesis is formulated.
This questionnaire was then sent to an International
organization working in Pakistan. The result of the survey
was used to help testify the validity of the hypothesis.
Conclusion was drawn at the end. Our analysis shows that
there is market for mobile applications for businesses and
network vendors. The market for individual users, mobile
marketers and application store is yet to come.
