A Study of Customer Satisfaction Of Domestic Consumers Towards Air Blue

Abstract

A Study Of Customer Satisfaction Of Domestic Consumers Towards Air Blue is a research oriented work, in which research work is carried out to examine How Air Blue is posing threat to all airlines including PIA in the domestic airline scenario. How customers perceive the services being provided by Air Blue This Research work is applied in nature. Secondary sources of data are used in the research process the basic purpose of this research report is to study the customer satisfaction of domestic, existing and potential users of the services of Air blue.

The study was carried out by conducting a survey of the both categories of existing and potential consumers of the Air blue services. Convenience purposive sample was taken from the population and the research instrument used was structured questionnaire for the main categories i.e. domestic customers. Secondary data was also incorporated in the study and was collected from Air blue and other published sources. To deliver customer satisfaction, Air blue intends to rely on offering quality and higher standards service, at smaller or reduced costs than its competitors, as the key to its potential success