Abstract:
1.1. Project Background and Overview
It is very important before starting a Project to know about the Industry and its factors which have direct and indirect influence on firms, because these indicators will help in this project in the valuation of the firms, the dimension for this project is to value firms from Cement industry. This industry has major contribution in GDP as well as in national exchequer and have healthy signs for exports growth (Pakistan Economic Survey 2009).
1.2. Global Cement Industry
In 1824, the basic ingredient of concrete was produced and patented by a British stonemason. In current scenario approximately 2.8 billion tons of Portland cement is used every year and it is expected to grow as the world’s economy flourishes. Different nature of Portland cement is contrived to assemble various chemical and physical requirements (Today’s cement industry, 2010).
Currently cement demand is not showing growth as it did in last 3 years, cement demand was bolster not only because of boom in local industry but also export avenues showed a great potential and the export avenue was expected to show a turnover of $1 billion. But due to ongoing financial crisis across the globe the construction activities halted as the cash vanishes from the market. Emerging markets like Sri Lanka, Middle East and African countries which is mainly comprised of emerging economies showed a great potential for cement exports. On the
