Abstract:
Under the best of situations, marketing can be a daunting task. Competitive pressures are significant and in many cases this means that you have to do more with less. But in every economic slowdown there are always companies that actually excel and prosper. They are strategically able to seize market share, reach new customers, and streamline their marketing operations.
Marketing in this kind of situation is just like when you faced those final exams in school. You had studied (or planned), reviewed, and prepared. Then the next natural component was test time. We don't think many of us actually enjoyed taking those tests, but we knew they were just a natural part of the learning process. In essence, marketing in though competition and down economy is the final exam. We laid our plans and strategies, now we have to make sure they produce.
This Project report is an outcome of the study called “SALES AND MARKETING STRATEGY ANALYSIS AT IBM”. The study reveals weaknesses in IBM’s sales and marketing strategy in though environment of Pakistan.
The main objective of this study is to know the reasons why IBM cannot penetrate into IT and more of Telco sector effectively.
