Abstract:
1.1 Background of the Research and the Opportunity
1.1.1 Opportunity
In order the fill the information gap in the corporate sector of Pakistan, a business opportunity exists to fill the gap by starting a business magazine which provides the analysis of the industries and highlights different business opportunities from the market to help the investors of Pakistan.
1.1.2 Objectives of Research
• To provide business opportunities to investors.
• How to fill the information gap in the corporate sector of Pakistan?
• Highlight the factors that can lead to the failure of a business?
• How to promote entrepreneurship?
• To provide solutions from the business community to the policy makers for the improvement of the economy.
• How journalism can play a role in providing all these things to the corporate sector, investors and policy makers?
Developing economies, like Pakistan, face lack of practical approach in their education system which leads to the failures of most of the businesses in the first 3 years. There is a need to provide the business opportunities and solutions from the market and a source was required to provide the business feasibilities and industry analysis to entrepreneurs who are interested in starting their own business. Informational inefficiencies in the form of delayed knowledge, dearth of data and inadequate reporting give rise to non-transparent corporate procedures. This has led to the failure of most of the businesses.
IBEX is a progressive and perceptive business magazine that has been created to fill this informational gap for the world of business in Pakistan. It is not simply a magazine but a vibrant, dynamic and complete information channel for our corporate and financial sector and their related stakeholders, offering something to a business veteran as well as entrepreneur at every stage, and belonging to every age.
